Halloween PR Explorer
A free, searchable library of 5,407 real Halloween PR campaigns that won press coverage. It is the Halloween slice of JournoFinder's index of over 3 million reactive PR plays. Every campaign here actually ran. We pulled it from that database and removed syndicated copies so each one is counted once.
How to use it
Search in plain English, like "an expert on candy safety". You can also search one field at a time: spokesperson, news peg, angle, topic, brand type or headline. Click the filters to narrow by sector, angle, play type, who reacted, outlet or year. Open any play to read the full angle, the news it pegged to, the quotes and a link to the article.
Where the data comes from
JournoFinder tracks over 3 million reactive PR plays: real stories where a brand or an expert pegged their pitch to the news. This explorer is the Halloween slice. We scanned the index for stories that pegged to Halloween, labelled each one by sector and angle, and removed syndicated copies so each play is counted once.
