Bob Scheier

Scared to share details of your processes and methodologies because "our customers won't need us?" Don't be. Read three reasons why hiding your insights hurts you. https://t.co/LwhLEsVoGk

#Red Hat Summit wins partnership with #Microsoft, showcases b https://t.co/IFbcLdEdjy ig workloads on #open source and its upcoming acquisition by #IBM. Next frontiers include #automated infrastructure and easier to use #management tools. #Open Shift.

As it preps for acquisition by #IBM #Red Hat gets some love from #Microsoft and showcases mission-critical workloads running on #OpenShift. Up next: automated and easier to use management tools. https://t.co/cf9y6G6gVN

Your client wants you tell a compelling story about how AI enhances their security solution. Seven key questions to make sure they -- and you -- can back up their claims. https://t.co/8n421P7Jxm

Seems like every year another https://t.co/X7NUf3ivjG survey tells us how poorly our content plays with buyers. But we keep making the same mistakes. Check out this Forrester survey, my ideas for improvement and LMK what I'm missing. #IT content marketing

Once again, buyers say much of the marketing content they get isn't useful. Does this square with your experience? What are we doing wrong and how can we fix it? https://t.co/tN7carKWDd #IT content marketing. #quality of marketing content #case studies #thought leadership

Buyers told Forrester more than half of marketing content is junk. What they don't like and three possible roads to improvement. https://t.co/9xaL2jMYn7 #content marketing #It content marketing.

How do you play it snarky (putting some edge in your content) without alienating potential buyers? A "Devil's Dictionary" lets you skewer industry buzzwords while protecting the guilty. #IT content marketing https://t.co/dZiLZozrYI

How do you put attitude in your #content marketing while protecting the innocent (or guilty?) Try a "Devil's Dictionary" like this example from the #software development world. #IT content marketing. https://t.co/6L5kIaW1GB

Don't dilute your messaging by mixing different fl https://t.co/cIz7Zux5We avors of #transformation. A guide to four common #transformation models and messaging tips for each.

Which of the four flavors of #transformation ar https://t.co/48yfjE3AGZ e you selling and how should you market each? Check out these definitions and messaging tips. #content marketing

How do you market #application transformation vs. #infrastructure transformation, #customer service transformation and #digital transformation? Read these definitions and messaging tips. #content marketing https://t.co/sVsBIQinOv

Stumped with explaining how your product is different? Lessons from a maker of, yes, concrete screws. #IT content marketing #IT service providers https://t.co/PqRo3HQEm4

Need to differentiate your "commodity" product https://t.co/AJM24IqEYB or service? Lessons from a manufacturer of concrete screws. #content marketing #IT service providers

Are you finding demand is red hot for #IT #content marketing but it's getting harder to deliver quality results? Read what's getting in the way and share tips for improving #case studies, #blockchain messaging and more. https://t.co/pNz8h6kZpm

How are you getting #quality case https://t.co/VYm8NGUcdw studies? Are your #blockchain pitches getting a cold shoulder? And are your vague #digital transformation claims falling on deaf ears? Join the club, read my suggestions and share your own.