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Insights for PR professionals
Practical guides, tips, and strategies to help you land more media coverage.
5 Best Tools For Finding Affiliates (From My Testing)
AffiliateFinder.ai is the top affiliate recruitment platform. Saving you hours by revealing competitors' affiliates, influencers, and YouTubers, plus their contact details for instant outreach.
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The Best Keyword Clustering Tools for SEO Content Planning
Answer Socrates is the best keyword clustering tool in 2025. Get 1,500 free monthly credits, organize keywords into natural clusters, and simplify your SEO strategy.
Read article![How Many Newspapers Are Read in the UK Each Day? [Updated for 2025]](/blog/uk-newspaper-circulation-figures/cover.png)
How Many Newspapers Are Read in the UK Each Day? [Updated for 2025]
We compiled 2025 UK newspaper circulation figures from the Audit Bureau Circulation, including data on the most popular UK newspapers and circulation trends.
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How to do your own digital PR on a budget
Are you a solopreneur or small business owner looking to DIY a digital PR campaign? This article will give you all the knowledge you need to do it on a budget.
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How to find journalists to cover your digital PR campaign
Getting media coverage starts with finding the right journalists to pitch. Here's how to identify the ones most likely to be interested in your story.
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How to find journalist contact emails: a practical guide
A comprehensive guide to finding journalist email addresses, from media databases to free manual methods.
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How to create a microsite for digital PR
Microsites are one of the best digital PR campaign formats when it comes to link potential. They can easily go viral and attract thousands of links in the process.
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Digital PR Media Pitch Example
Writing your first, or even your 50th, Digital PR pitch can be daunting. Here is an exact pitch we actually sent out to journalists that got a really good coverage rate.
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How to Use Reddit for Digital PR: A Complete Guide
Reddit is a goldmine for digital PR - as the saying goes 'things are big on Reddit before they're big anywhere else'. You can use Reddit in all aspects of digital PR too from ideation and data collection to distribution.
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How To Make An Effective Freedom Of Information (FOI) Request
Freedom of information (FOI) requests enable you to gather data held by public authorities that is not ordinarily available. This data makes a great basis for digital PR campaigns.
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How to write a great subject line
The subject line is crucial to your email's success. Put yourself in the position of a reader - what is the most sharable aspect of your data study? Use this as the basis for your subject line.
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How to write a media pitch
This guide will equip you with the knowledge to confidently craft a first-rate media pitch - from subject lines to follow-ups.
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