David Evans

RT @inTVgroup: David Evans, Research Director @CNBC sharing his insights on consumer attitudes to ad blocking @David_dres #inTVinsights htt…

Thanks for organising @mandmglobal was great fun! #inTVinsights

Naturally a great way to bring brands closer to consumers and a perfect circle of engagement to build measurement around #inTVinsights

We think extended fanbase communities as something brands can capitalise upon taking it through to experiential and events #inTVinsights

We can then layer this on top of the standard impression based data and lead gen stats to show a true path to purchase #inTVinsights

Bespoke work lets us to look at brand specific data - (favourability, consideration etc.) #inTVinsights

Thanks @AlexiaBuffet as Head of Data and Insight it is embedded in my contract! #inTVinsights

Thanks @AlexiaBuffet - as Head of Data and Insight it's in my contract to say that!

Simple, data, data, data! The more content we produce, the more we can cut and analyse and use our knowledge and experience #inTVinsights

viewability is a hygiene factor across all ad activity - engagement stats in different shapes and forms are key #inTVinsights

And we agree with @AlexiaBuffet - social is great for adding extra insights on top of what we collect in-house #inTVinsights

We tailor measurement depending on what’s available. Video delivers extra data so we leverage that on top of common metrics. #inTVinsights

We tailor measurement depending on what’s available. Video data delivers extra data so we leverage that in addition to common page metrics.

Also the motivations and actions the content creates are important - for both formats (especially digitally) #inTVinsights

For us, it the speed & immediacy of measuring branded content: instant social metrics v traditional TV surveys that lag behind #inTVinsights

David Evans here, Head of Data and Insight at CNBC. We work closely with brand and content teams to create and measure content #inTVinsights

Hi all, we're ready and excited to get involved with some #inTVinsights! @katyaionova @CNBCi