Jennifer Matt

San Francisco

Managing Editor at WhatTheyThink

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Articles

Utilizing CRM Tools to Sell Print

Apr 18, 2023 | whattheythink.com | Jennifer Matt

Premium Commentary & Analysis Utilizing CRM Tools to Sell Print A CRM tool needs to deliver value to your sales team in the form of time savings or differentiation in how fast they can get quotes out to their customers. By Jennifer Matt Published: April 19, 2023 PREMIUM CONTENT Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry.
Manual Steps are Piling Up in Customer Service

Mar 28, 2023 | whattheythink.com | Jennifer Matt

Premium Commentary & Analysis Manual Steps are Piling Up in Customer Service When the power dynamic is uneven across the functional areas of your print business, more powerful areas (production and sales) tend to shift manual steps to the less powerful areas (customer service).
Stepping Over Dollars to Pick Up Pennies

Mar 14, 2023 | whattheythink.com | Jennifer Matt

Premium Commentary & Analysis Stepping Over Dollars to Pick Up Pennies We tend to discount the time of our full-time employees because we are paying for it already—looking at them like sunk costs. So, when we ask them to do things that are non-value add (aka a complete waste of their time), we don’t see it as a cost. Well, it has real costs.
Deciding What’s Important

Feb 28, 2023 | whattheythink.com | Jennifer Matt

Every business has a lot of areas that would benefit from improvement or require your attention. If you want to be brutally honest, every business has way too many things it could focus on. Our focus is such an important asset. You know what can happen when you put focused attention on something. You also know what can happen when you take focus from things. So how do you decide what to focus on? I was in a meeting recently to make big decisions about priorities.
Deciding What’s Important

Feb 28, 2023 | whattheythink.com | Jennifer Matt

Premium Commentary & Analysis Deciding What’s Important In a print plant, it is easy to come to work and fall into the drama of getting jobs out the door. There is always something you can focus on in your day-to-day work life. The art of moving your business forward happens when you direct your focus to areas of your business that you can impact the most.
This Plant Wouldn’t Run Without Me

Feb 14, 2023 | whattheythink.com | Jennifer Matt

Premium Commentary & Analysis This Plant Wouldn’t Run Without Me In conversations with a label converter recently, the General Manager told me that more than once in the last few years key employees had voiced the core belief that “this plant wouldn’t run without me.” Now, you can take this statement a lot of different ways. My initial reaction is concern for the business because the employee that says this is both likely a key player and potentially a risk.
The Labor Challenge of Print Software Expertise

Jan 31, 2023 | whattheythink.com | Jennifer Matt

2023 looks to be a challenging year for attracting and maintaining qualified labor in print businesses of all sizes. Printing Industries Alliance published a report on these labor challenges titled “Workforce Shortages: Its Effects and Effective Related Practices.” Their research found that nearly 70% of survey respondents said labor shortages had affected their businesses. Employers indicated that, on average, they could not fill 36% of their open positions for more than a year.
The Labor Challenge of Print Software Expertise

Jan 31, 2023 | whattheythink.com | Jennifer Matt

Premium Commentary & Analysis The Labor Challenge of Print Software Expertise Printers are complaining of the lack of qualified candidates and a higher-than-expected amount of turnover. While this section of WhatTheyThink is titled Software, the focus is often more on people than software. After all, people are what make your software investments' ROI. Software is simply potential.
Buying a Print MIS/ERP is an Event, ROI is a Journey

Jan 17, 2023 | whattheythink.com | Jennifer Matt

Premium Commentary & Analysis Buying a Print MIS/ERP is an Event, ROI is a Journey A Print MIS/ERP purchase is an event; the journey is where actual differentiation takes place. By Jennifer Matt Published: January 18, 2023 PREMIUM CONTENT Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.