ADBuzzDaily

AdBuzzDaily operates at the crossroads of Direct-to-Consumer (DTC), Sports, the Creator Economy, Marketing, and Social Media. We recognize the fast-paced nature of marketing and the constantly changing advertising landscape. Our goal is to provide you with the latest news, trends, and strategies in these interconnected fields, helping you stay informed, motivated, and ahead of the competition.

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Articles

HOPWTR Mimics Poppi's Aesthetic in a Hilarious April Fool's Stunt

3 weeks ago | adbuzzdaily.com | Julian Cannon

April Fool's Day is here and it is a time when brands want to stand out with parody announcements or do something on social media to get them talking. One brand that has garnered attention is HOPWTR. This company not only adopted the visual style and aesthetic of the well-established Poppi brand, particularly through its striking Ruby Red Grapefruit color, but it is also undertaking a name change to "Hoppi" as part of its April Fool's Day marketing initiative.
How Ashton Hall's Video Brought Unexpected Fame to Saratoga Water and Hostage Tape

1 month ago | adbuzzdaily.com | Julian Cannon

Waking up every morning is something a person must do the days, weeks, and months of the year. That is until you record yourself doing it and show the world your six-hour routine in the morning. Last week, the Twitter account "Tips for Men - Fashion | Essentials | Luxury" posted a brief video featuring fitness influencer Ashton Hall. In just one minute and 26 seconds, Hall shares his daily habits, accompanied by the text "The morning routine," showcasing some rather absurd scenarios.
Shake Shack Takes March Madness Beyond the Screen With Real-Life Fun

1 month ago | adbuzzdaily.com | Julian Cannon

March Madness is here and Shake Shack is tapping into this period with its multi-channel campaign to bring the action to select locations for consumers to take part of it in real life. The objective of the campaign is to capture the dynamic energy of March Madness and translate it into an engaging and interactive experience at select Shake Shack locations across the United States.
Why Brands Like Brawny Are Cashing In on Celebrity Breakups

1 month ago | adbuzzdaily.com | Julian Cannon

Breakups between couples are a normal thing. However, celebrity breakups get widely covered and publicized to the point that even brands and influencers are chiming in on the news. Following a surprising breakup with the charming contestant she captured the heart of on ABC's "The Bachelor," Rachael Kirkconnell chose not to flood social media with a lengthy, dramatic statement like it is an employee handbook.
How Ozium is Using Social Media to Elevate Its Brand Presence

1 month ago | adbuzzdaily.com | Julian Cannon

Ozuim, a air sanitizer brand that's been around for 50 years, wants to make waves to get its name out there with its partnership and campaign featuring Grammy-nominated rapper Wiz Khalifa and world champion surfer-songwriter Makua Rothman. To challenge the stigma surrounding cannabis, the brand released a single and music video as part of its campaign.
Super Bowl Ads Keep Recycling Older Celebrities and Gen Z Is Over It

2 months ago | adbuzzdaily.com | Julian Cannon

In Super Bowl LIX, the Kansas City Chiefs got decimated by the Philadelphia Eagles as Patrick Mahomes' three-peat attempt fumbled. But that is not what people are talking about. As a result of the early debuts of some of these ads, the "wow" factor quickly wore off. But the ones that waited until commercial time were memorable, such as Nike, OpenAI, Uber Eats, and others.
TWIX Takes a Bold Approach to Super Bowl Advertising with Interactive Contest

2 months ago | adbuzzdaily.com | Julian Cannon

TWIX is going on a second screen approach for its Super Bowl campaign and contest as the brand wants to engage with its audience via the phone's camera. To do so, TWIX and the rap duo Ying Yang Twins are teaming up to double the fun for Big Game viewers. During the Super Bowl, fans can participate in the first-ever TWIX Second Screen Staredown for a chance to win two solid gold bars worth $170,000.
The Future of Influencer Marketing: GRIN's New CEO Sets a Course for Growth and Transformation

2 months ago | adbuzzdaily.com | Julian Cannon

GRIN, a leading influencer marketing software company, has appointed Ryan Debenham as its new CEO. Debenham, who previously served as GRIN's CTO and president, brings a wealth of experience to the role, including leading AI and data analytics at Qualtrics prior to its acquisition by SAP. As CEO, Debenham will focus on transforming GRIN from a suite of tools into a strategic partner for brands, driving innovation and aligning the platform with clients' business outcomes.
Why La Colombe is Making Coffee the Heart of Valentine's Day Connections

2 months ago | adbuzzdaily.com | Julian Cannon

The coffee roaster company La Colombe Coffee, founded in 1994 in Philadelphia and now with stores nationwide, is aiming to appeal to millennials and Gen Z singles with its multi-mix campaign ahead of Valentine's Day. The brand has launched a limited-time product, La Colombe® Draft Latte® Strawberry Mocha, and partnered with OkCupid to bring its initiative to life through "Love Over Lattes" happy hours, available at select cafés in New York, Philadelphia, and Chicago on Tuesday, February 11.
TikTok Ban Could Encourage a Multi-Platform Strategy for Creators and Brands

Jan 13, 2025 | adbuzzdaily.com | Julian Cannon

Time is ticking for TikTok in the United States, as the platform faces an imminent ban unless legal intervention blocks the move. During Friday's oral arguments, the Supreme Court appeared poised to uphold a new law that could lead to TikTok's removal from U.S. app stores. Both conservative and liberal justices expressed doubts about TikTok's legal challenge, signaling a tough road ahead for the platform.