American Girl

American Girl shines a light on every girl's unique spark—the gentle voice that motivates her to be confident, aspire for greatness, and dream without limits. Based in Middleton, Wisconsin, American Girl provides a wide range of inspiring products that cater to the different stages of a young girl’s growth. From the early preschool years filled with baby dolls and imaginative play to the middle school phase where self-expression and individuality come to the forefront, American Girl supports girls at every step. With their high-quality books, dolls, outfits, toys, and accessories, American Girl has built a strong bond with millions of girls and has gained the admiration and trust of both parents and educators alike.