ANOKHI LIFE

Founded in 2002 by CEO Raj Girn, the acclaimed ANOKHI multimedia brand began with the introduction of ANOKHI VIBE magazine, which was later rebranded as ANOKHI magazine in 2004. This quarterly glossy publication was dedicated to North America’s South Asian community, focusing on topics related to pop culture, lifestyle, and entertainment. The magazine quickly gained popularity within the community, earning numerous awards and recognition for its groundbreaking work that addressed the dual identities of its readers—those who are ‘integrated immigrants’ and ‘proud expats,’ as well as the second and third generations born in North America.

International

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#2717436

United States

#1291556

News and Media

#22935

Traffic sources

Monthly visitors

Articles

Beauty Beyond Earth: This South Asian Founder Taking Skincare to Space

3 days ago | anokhilife.com | Meena Khan

Beauty inspired the vastness of space and made to withstand the harshest of conditions is a unique combination of concepts that birthed Ready Jet Set Beauty, founded by South Asian innovator and entrepreneur, Shalini Vadhera. When Shalini Vadhera says she’s breaking glass ceilings, she’s not kidding – her beauty and wellness brand Ready Set Jet is officially the first South Asian, female-founded brand certified for space travel. Yes, actual space.
Beauty Beyond Earth: This South Asian Founder Is Taking Skincare Into Space

3 days ago | anokhilife.com | Meena Khan

Beauty inspired the vastness of space and made to withstand the harshest of conditions is a unique combination of concepts that birthed Ready Set Jet Beauty, founded by South Asian innovator and entrepreneur, Shalini Vadhera. When Shalini Vadhera says she’s breaking glass ceilings, she’s not kidding – her beauty and wellness brand Ready Set Jet is officially the first beauty brand certified for space travel (which also happens to be South Asian and female-founded!). Yes, actual space.
Power & Representation: South Asians At The Heart of Mark Carney’s Cabinet

3 weeks ago | anokhilife.com | Farah Khan

As Mark Carney ushers in a new era in Canadian politics, six ministers of South Asian origin are helping to shape the country’s future, from economic policy to public safety, bringing lived experience, cultural insight, and community-rooted leadership to the cabinet table. Prime Minister Mark Carney’s newly appointed cabinet marks a significant milestone in Canadian political history, showcasing the country’s commitment to diversity and inclusion.
Mother's Day Special: What Are Our ANOKHI Moms’ Timeless Beauty Secrets?

1 month ago | anokhilife.com | Meena Khan

Mother’s Day is a day to remember and celebrate how our mothers, aunts and grandmothers raised and supported us… it is also an opportunity to celebrate their beauty and their individual style. After all these magnificent women are more than just our caretakers and cheerleaders, every one of them is a lioness who has taken on the world so that we can flourish.
From Sephora To Space: Shalini Vadhera Makes History With The World’s First Space-Certified Skincare Brand

1 month ago | anokhilife.com | Farah Khan

From Sephora shelves to space stations, beauty mogul Shalini Vadhera is making history with Ready Set Jet — the world’s first South Asian, female-founded skincare brand certified for orbit. Fueled by biotech, backed by women, and built on ancient rituals, this is not just a product launch — it’s a cosmic leap for beauty and empowerment.
The No-Nonsense South Asian Guide To Mastering The 'Glass Skin' Trend

1 month ago | anokhilife.com | Meena Khan

We break down how South Asians can adapt the glass skin trend for real results — and why it’s time to stop believing everything you see online. Glass skin is a K-beauty trend that has been gaining traction since 2024 and is still popular. This trend promotes a complexion which is hydrated, smooth and gleaming, like glass.
“What If A Mother Divorced Her Dead Husband?”

1 month ago | anokhilife.com | Farah Khan

This spring, a powerful new South Asian story is taking center stage in Toronto. The Roof is Leaking (ਛੱਤ ਚੋਂਦੀ ਹੈ), co-written by Sanskruti Marathe and Davinder Malhi and presented by Pleiades Theatre, premieres May 2–18, 2025, at the Berkeley Street Theatre Upstairs. Tickets are PWYC from $10. For more information, visit PleiadesTheatre.org or CanadianStage.com.
From Blue Lids To Glossy Lips: Wallet Approved Spring Beauty Trends For South Asian Skin Tones

2 months ago | anokhilife.com | Meena Khan

Spring has returned with a soft rainbow of colour that infuses our beautiful brown skin tones with freshness and energy. In this blog, I explore how we can take four, popular, mainstream trends and infuse them with a touch of spice, so that they make us South Asian Beauties sizzle without burning down our bank accounts. Blue Eyed BabyThis spring is all about infusing a touch of azure into our coffee gazes.
Cover Story: The Magnificent 7: South Asian PR Titans Shaping Global Narratives

2 months ago | anokhilife.com | Natasha D'Souza

In a PR world often driven by vanity metrics and fleeting trends, a wave of South Asian leaders is quietly reorienting the industry. These visionaries aren’t just playing by the rules – they’re rewriting them. Their work goes beyond media placements, crafting compelling stories that cut through the clutter, build cultural bridges, and spark global conversations. For years, they have been leading the charge, shaping the narratives of the world’s most influential brands and personalities.
From Red Carpet To Reality: Stunning South Asian Celebrity Beauty Trends For 2025!

2 months ago | anokhilife.com | Meena Khan

The recently ended awards season was full of South Asian beauties whose glamourous looks will serve as a font of inspiration as we prepare for weddings and summer parties. In this blog, I have culled looks from the major awards shows and events that highlight how we can emphasise our eyes, skin, lips and cheeks to create unforgettable looks that are full of star power.