Auto Rental News

Auto Rental News is dedicated to serving the car and truck rental sector through its website. ARN online connects with all parts of the auto rental industry, including independent operators, franchise owners, and large corporate locations in various markets like business, leisure, and insurance replacement. This website extends its reach beyond the magazine's U.S. audience, making it the sole online resource catering to the global auto rental industry.

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Proceed With Caution: Rental Car Industry Readies for Wild Ride

2 days ago | autorentalnews.com | Martin Romjue

The state of the automotive and rental car markets and broader economy now comes with a spreading caveat: Circumstances may change by the time you read this. That summed up the annual rental car industry and “Market Overview” on April 14, officially starting the agenda of the International Car Rental Show in Las Vegas.
Rental Car Operators to Gain Survey Insights at Car Rental Event

1 month ago | autorentalnews.com | Martin Romjue

A survey and data session at the International Car Rental Show will help rental car operators learn more about the latest industry business patterns and how to apply them to company benchmarks, strategies, and challenges. The session — Global Rental Car Outlook Survey and Analysis — will be held Tuesday, April 15, at 4 pm at the Paris Las Vegas Hotel and Casino.
Why Rental Car Fleets Will Be the Real Test of EV Success

1 month ago | autorentalnews.com | Martin Romjue

I behaved like a typical rental car customer at a major auto rental company outlet near the Denver International Airport last May. My wife and I had just left the counter with our luggage and keys to walk out to our rented car on the lot. When we arrived at the space, I opened the trunk and started loading up our luggage for the 100-mile drive to a resort in Breckenridge. I noticed a lightning bolt symbol on the dash. Then, I saw a round door flap covering an EV plug outlet on the right rear side.
How To Attract and Keep a Digital Customer Audience

2 months ago | autorentalnews.com | Martin Romjue

Creating an online presence that undergirds your business and operations should draw on the positive client experiences that define your reputation. “You have to take the trust and goodwill relationship capital you have with your employees, your partners, your investors, your clients, and determine how do you represent that with authenticity online,” said Sameer Somal, CEO of Blue Ocean Global Technology and an expert on digital development and transformations.
Operator Outlook: Challenges Ahead for Rental Car Industry

Jan 24, 2025 | autorentalnews.com | Martin Romjue

If you run a car rental operation in 2025, you will need a big head — not necessarily to corral an ego but to hold together all the industry challenges that are top of mind. The annual American Car Rental Association conference in Washington, D.C., Sept. 16-18, 2024, explored many of the challenges in the legal, legislative, and regulatory realms.
Remembering Bill Plamondon, Former ACRA President and Rental Car Executive

Jan 22, 2025 | autorentalnews.com | Martin Romjue

Bill Plamondon, a rental car industry legend known for his many years of service and corporate leadership, died peacefully on Jan. 14, according to his obituary. He was 77 years old. Plamondon’s career in the rental car industry spanned more than four decades. Most notably, he served as president of the American Car Rental Association from 2017 to 2020, succeeding Joe Knight, the former executive vice president of business development for Fox Rent-A-Car. Knight died on Nov. 26, 2023, at age 77.
Operator Outlook: EVs Slow to Charm Rental Car Industry

Jan 22, 2025 | autorentalnews.com | Martin Romjue

Compared to other fleet sectors oriented more toward duty cycles and predictable transportation, the rental car industry has proven to be the wild car of EV adoption. The prevailing attitude among rental fleet operators includes a mix of skepticism, reluctance, curiosity, and dread. Their No. 1 concern: Fearful customers hostile to hassling with charging infrastructure in unfamiliar locations.
Operator Outlook: New Rental Car Fleet Technologies

Jan 20, 2025 | autorentalnews.com | Martin Romjue

The rental car industry has a more complicated relationship with technology: Some operations are early adopters ready to find the most efficient tools quickly; others prefer to go it on their own with a mix of the old and new; and a few more take their time and only spring for a new tech if their comfort level matches it. And like a household still relying only on broadcast VHF-UHF antenna TV, a handful succeed on their own terms with more basic tech.
Operator Outlook: Rental Rates, Costs, and Profits

Jan 17, 2025 | autorentalnews.com | Martin Romjue

The car rental market in 2024 ended a four-year trend of steep revenue gains since the COVID pandemic of 2020, resulting in a flatlined market with slightly lower overall industry revenue. Rental rates either held steady or declined slightly for most companies while the industry saw a slight over-fleeting of rental cars and higher vehicle depreciation costs. The revenue per month (RPU) was $1,387 for 2024, down slightly from $1,412 (RPU) in 2023.
Operator Outlook: 2024 Fleet Volume Varies as Fleet Cycling Eases

Jan 15, 2025 | autorentalnews.com | Martin Romjue

Rental car company owners and operators recently shared their views and analysis about how their fleets performed during the course of 2024. Their insights, first published in the 2025 Auto Rental News Fact Book this month, add up to a business environment freed of some of the fleet market pressures of previous years.