Average Joes

Average Joes is the go-to lifestyle magazine for men, offering a window into the world right at your fingertips. As an independent publication, Average Joes is dedicated to providing trustworthy and up-to-date information on sports, men's fashion, culture, lifestyle, travel, technology, movies, and automobiles.

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Eagle Rare 10-Year-Old bourbon review: A taste worth hunting down

5 days ago | averagejoes.co.uk | Phil Huff

Distilled at the famous Buffalo Trace distillery in Kentucky, Eagle Rare 10-Year-Old Bourbon is a prime example of a spirit that straddles the line between accessible and exceptional. First released in 1975 by master distiller Charles L. Beam, Eagle Rare began life as a 101-proof bourbon under the Seagram brand. Today, under the careful stewardship of Buffalo Trace, it has matured — both literally and figuratively — into one of the most sought-after bourbons on the market.
EufyCam S3 Pro: Solar-powered security with zero hassle and zero fees

2 weeks ago | averagejoes.co.uk | Sam Huff

Home security systems have been around for decades, surveilling people and property on many different scales. As technology advanced and cameras got smaller and more affordable, home security became more commonplace. Tech firm Eufy has taken it to the next level, with solar-powered systems that even the technologically inept can use with ease. Challenge accepted — we put the EufyCam S3 Pro 2-Cam kit to the test to see if it was really that easy.
Celebrating International Sauvignon Blanc Day 2025

2 weeks ago | averagejoes.co.uk | Sam Huff

While we don’t really need an excuse to break out a bottle of Sauvignon Blanc, International Sauvignon Blanc Day on May 2nd seems like a day to celebrate. In honour of this esteemed wine, we’ve tried a few different options, all coming in at £10 or less per bottle, so get that wine rack stocked – summer and BBQ season are on the horizon. This Réserve Sauvignon Blanc from Calvet is a full-bodied wine, with a slightly herbal note among the abundant white fruits.
Melitta Aromaboy: Your pint-sized pal for carefree coffee

1 month ago | averagejoes.co.uk | Sam Huff

For coffee lovers, there’s nothing quite like a freshly brewed cup to enliven the senses, and a coffee machine for the kitchen counter is a must. But if you live alone, are the only coffee lover in your household, or you’re not overburdened with countertop space, it can be difficult to justify a big, all-singing, all-dancing machine. That’s where the Aromaboy filter coffee machine from Melitta hits the spot.
Something for the WKNDR: Kia’s camper concept hits Milan Design Week

1 month ago | averagejoes.co.uk | Sam Huff

The Korean car brand Kia has kept many of us mobile for the past 35 years. With around 1.2 million Kia vehicles on the UK roads today, from the pint-sized Picanto to the much more sizeable Sorento, the brand has something that will fit the bill for most occasions. But what about those who want to get out into the wilderness and enjoy a more outdoorsy lifestyle? I headed to Milan Design Week to see Kia’s answer to this question — the PV5 WKNDR — in all its concept glory.
Polar launches subscription-based Fitness Program tailored to your data

1 month ago | averagejoes.co.uk | Sam Huff

Wearable sports and fitness tracker manufacturer Polar has announced the launch of a personalised Fitness Program, allowing users to stay active with adaptive, science-backed training plans. The new service is a subscription-based program that offers tailored, fun workouts through heart rate-based cardio workouts adapted to each user’s recovery rate, goals, and lifestyle. Fitness Program is designed for long-term commitment, with 20 progressive levels tailored to different fitness abilities.
The Fine Bedding Company: Making an Eco-bed we think you should lay in - Average Joes

1 month ago | averagejoes.co.uk | Sam Huff

When it comes to recycling and sustainability, some things around the home can be quite easily overlooked. Bulky, everyday textiles like pillows and duvets have a finite lifespan, but what happens to them once we’re done? We might think that by not replacing them as often as we should, we’re helping the environment, but is there a better option out there? The Fine Bedding Company’s Return To Nature eco-bedding range may be just what we’ve been looking for.
DIY decorating: Easy feature walls and bold murals to brighten your space

1 month ago | averagejoes.co.uk | Sam Huff

With Christmas behind us and warmer weather on the horizon, it’s time for a refresh. Bank holidays are always a great time to crack out the DIY decorating tools and dust off the paint brushes, but what’s the best way to create a room you’ll love without needing a degree in interior design? Decorating is one of those jobs that you either love or loathe. While there are myriad paint options for walls, ceilings, doors, and skirting boards, the breadth of choice can be overwhelming.
Reviewed: Great Scotland Yard Hotel, London

1 month ago | averagejoes.co.uk | Sam Huff

Housed in what was once the headquarters of the Metropolitan Police, the Great Scotland Yard Hotel is just a stone’s throw from some of the capital’s most visited landmarks. It’s now part of The Unbound Collection by Hyatt, offering 5-star accommodation in the heart of Westminster. The exterior of the Great Scotland Yard Hotel is both beautiful and unassuming.
Reviewed: Cybex Libelle cabin approved stroller

1 month ago | averagejoes.co.uk | Sam Huff

When travelling with children, space is always at a premium, particularly if you’re going abroad. The one thing we could all do with scaling back is the size of the stroller. Yes, they can go in the hold if you’re flying, but there’s always the risk of loss or damage, making your week or two in the sun more calamitous than calming. We’ve tested the perfect cabin approved stroller – Libelle from Cybex – that will keep your little one’s wheels rolling during your globetrotting adventures.