Babcox Media

2 months ago | babcox.com | Emma Henderson

Crisis management is a topic most people and companies prefer to avoid. It’s something organizations hope they never have to invest manpower or money into, but as the saying goes, it’s smart to expect the unexpected. As a former television reporter, I spent most of my days covering extremes—either the best or worst days of people’s lives. Handling good news is hard to mess up, but when it comes to a crisis, there’s a science to successfully managing through it.

Sep 19, 2024 | babcox.com | Doug Kaufman

In a world driven by digital content, video has emerged as one of the most engaging and effective mediums for both business-to-business (B2B) and business-to-consumer (B2C) marketing. For automotive industry professionals, using video resources in marketing campaigns can revolutionize customer interactions and boost business growth.

Aug 16, 2024 | babcox.com | Andrew Markel

You probably have heard a lot about “influencer marketing” recently. An influencer is an individual that has built an audience around specific topic on platforms like YouTube or TikTok. They make their money by the number of views they can generate. But what outranks an influencer? It is an authority. An authority is a channel or website from a company directly involved with a product’s engineering, manufacturing or distribution.

Aug 16, 2024 | babcox.com | Greg Jones

Here are somethings to consider. The term “influencer” is synonymous with today’s YouTube and social media world — it’s seemingly everywhere and includes everyone. Depending on who you ask, an influencer can mean different things to different people. No, it doesn’t just pertain to viral TikTok videos or scantily clad women on social media who have amassed a huge following.

Nov 16, 2023 | babcox.com | Jason Morgan

The ChatGPT dust has settled. We’ve sent it prompts as a peculiarity. We’ve fielded emails and content that was clearly written by the large language model (LLM). And we’ve gotten over the perceived threat that A.I. will replace us all because it hasn’t. Then, you probably forgot about ChatGPT or, at very least, accepted its shortcomings and used it sporadically. But have you tried working with it?