Blue Print by Adam Hurly

5 days ago | blue-print.beehiiv.com | Adam Hurly

Hullo Blue Princes. Blue Print is officially six months old this week, so it feels like the right time to reflect, and look ahead to the next half year. For some of you, Blue Print may just be this weekly newsletter, or the occasional Instagram carousal that your algorithm feeds up. There’s a lot happening though, which I want to share here. Readers, viewers, brands, publicists, family, friends, and strangers: Thank you for supporting Blue Print in its very early days.

1 month ago | blue-print.beehiiv.com | Adam Hurly

Last week I kept my intro short because I was doing taxes. This week it’s short because I have to draft up the Robb Report Grooming Awards, which I’m very excited to unveil in a few weeks’ time. So, here goes! Park Hyatt Busan // KimKwanMinThe Best Korean Spas + Best Spring Scents for Men It’s funny trying to prescribe “awards” or “distinctions” in a roundup like that spa guide, because all of those places were worthy of being called the best in their class.

1 month ago | blue-print.beehiiv.com | Justin Fenner |Adam Hurly

I am doing my taxes today, so let’s make zero haste and dive right in. The Fragrance Foundation Celebrates Justin Fenner (for Profiling Francis Kurkdjian) First, I want to lead with a celebratory nod to Justin Fenner, whose name I liberally throw around town as the best editor ever—and who is now fresh off his win at The Fragrance Foundation Awards. He won for a Robb Report profile on “the man with the golden nose”—that is, the Francis Kurkdjian.

Mar 2, 2025 | blue-print.beehiiv.com | Adam Hurly

Greetings, Blue Princes, from beautiful Southern California. As an expat, it’s always nice to drop into LA (and NYC too) and instantly feel a sense of familiarity in the hustle—like, oh right, my industry and peers are here! That is, as opposed to feeling like a reflectionless freelance amoeba out in the world, lol. We’re staring down a week of brand/shop/PR/celeb groomer meetings in LA/OC/SD.