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How food is reshaping product photography

3 weeks ago | brandscape.substack.com | Henry Galicich

Hello and welcome back to Brandscape!In todayâs letter:Food is taking over product photographyInsights from Jordan Wannemacher, the co-founder of SaladSprinkles, on starting the businessNews about Forever21âs bankruptcy, a new campaign from Hinge, and moreThis is a trend Iâve been tracking for a while, and itâs seemingly becoming more of an impactful, longer-term strategy than a mere fad.
How to design better brand experiences

1 month ago | brandscape.substack.com | Henry Galicich

Today’s letter is sponsored by . Hello and welcome back to Brandscape!I hope your week is off to a great start. Today, I’m excited to share my conversation with Aparna Avasarala, a leader in branded merch and experiential marketing. We chatted about the process of starting her business, special client projects, and trends in the industry. Audio playback is not supported on your browser. Please upgrade.
The latest in sustainable packaging

1 month ago | brandscape.substack.com | Henry Galicich

Hello and welcome back to Brandscape!I hope your week is off to great start. Today, I wanted to share what I’ve been reading recently. Read on for news about:Sustainable packaging innovationsBrands influencing culturePlastic-eating enzymes in furnitureGen Z sock brand Doublesoul leverages frequent Instagram partnerships to create buzz. They’ve done collaborations with Ella Emhoff, Pete Davidson, Jeremy Zucker, and more. These frequent collaborations have ensured they’re always popping up in feeds.
The rise of the status water bottle

1 month ago | brandscape.substack.com | Henry Galicich |Erika Veurink

Hi! Welcome back to Brandscape. Move over, Stanley and Owala. Thereâs a new water bottle dominating feeds. Today, Iâll be diving into the hottest water bottle brand, Bink, and exploring the reusable water bottle market. Read on for water bottle history, impressive revenue figures, and an analysis of why Bink is having a moment right now. The roots of the reusable water bottle can be traced back to Nalgene in the 1970s.
How running communities ushered in a new era of brands

1 month ago | brandscape.substack.com | Henry Galicich |Nikita Walia

Hello and welcome back to Brandscape!I hope your week is off to a great start. As an ex-cross country runner and someone looking to get back into running, Iāve found the hype around new running brands in recent years to be exciting. Brands like On, Bandit, and Tracksmith have blended functionality with fashion to create shoes and garments that truly serve the needs of runners. To go with this apparel, weāve also seen the rapid growth of run clubs.
Is high fiber the new high protein?

2 months ago | brandscape.substack.com | Henry Galicich

Welcome back to Brandscape!I hope your week is off to a great start. At this point, weāre all familiar with the high protein craze. But, to be honest, I thought we hit peak protein a while ago. In the mid-2010s, brands like Gainful and RxBar made high protein mainstream, allowing high protein foods to transcend niche fitness communities. And, of course, thereās always been trusty Premier Protein. But now, it seems weāre living in a 2.0 version of this craze.
My supplements are...stickers?

Jan 14, 2025 | brandscape.substack.com | Henry Galicich

Hi, everyone. Hope youāre doing well. Iām thinking of everyone affected by the LA wildfires. Please check out the following resources to support relief efforts ā¬ļøLos Angeles Fire Department Foundation: Donations help equip LAFD members battling wildfires with tools and supplies. Baby2Baby: Nonprofit organization that provides children living in poverty with diapers, clothing, and basic necessities. Currently supporting children and families affected by the wildfires.
Caroline Albro on 2025 brand marketing trends

Jan 7, 2025 | brandscape.substack.com | Henry Galicich

Hello and welcome back to Brandscape!In today‚Äôs letter:Interview with Headlines of the weekRecent product launchesCaroline Albro is an Associate Marketing Manager at Intuit Mailchimp and the writer of Brand Baby here on Substack. Make sure to read her letter twice a week for the latest on marketing trends, brand bites, and more. Could you provide an overview of what you do at Mailchimp? I‚Äôm an Associate Marketing Manager at Mailchimp, where I started as an intern in 2021.