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1 week ago | 
brandscape.substack.com | Henry Galicich
Hello everyone!I’m in the midst of finals week (😳), so I didn’t sit down to write a new letter this week. But, I thought I’d link some recent issues to this letter in case you missed them. I recently explored the rise of building in public, interviewed the founder of Naomi Cooking, and wrote about brands + running communities. Let’s discuss these topics in the comments!Thank you so much for supporting this newsletter — it means a lot.
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2 weeks ago | 
brandscape.substack.com | Henry Galicich
Hello and welcome back to Brandscape!Recently, I came across an Instagram account for a new beverage brand called Journée (@drinkjournee). Founders Nicole and Chris post behind-the-scenes videos about their process building a functional beverage. They’re based in France but plan to launch their brand in the U.S. After watching their videos, I thought about the second-ever issue of this newsletter featuring Beny Yogurt, a pre-launch prebiotic yogurt brand (which I can’t wait to try).
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3 weeks ago | 
brandscape.substack.com | Henry Galicich
Hello and welcome back to Brandscape!I hope your week is off to a great start. Today, I’m excited to share my first brand behind-the-scenes issue featuring Naomi, an after-cooking hand scrub line designed for home cooks founded by Preston Landers. I’ve been following Naomi’s Instagram since their launch, so I was curious to learn more. For Preston, cooking started as a hobby, but he eventually found himself cooking in Michelin kitchens.
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1 month ago | 
brandscape.substack.com | Henry Galicich
Hello! 👋 Welcome back to Brandscape. I hope your week is off to a great start. I recently chatted with Chloe Gordon about the rise of celebrity brands for an issue of Shelf Life in Dieline.
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1 month ago | 
brandscape.substack.com | Henry Galicich
Hello and welcome back to Brandscape!In todayâs letter:Food is taking over product photographyInsights from Jordan Wannemacher, the co-founder of SaladSprinkles, on starting the businessNews about Forever21âs bankruptcy, a new campaign from Hinge, and moreThis is a trend Iâve been tracking for a while, and itâs seemingly becoming more of an impactful, longer-term strategy than a mere fad.
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1 month ago | 
brandscape.substack.com | Henry Galicich
Today’s letter is sponsored by . Hello and welcome back to Brandscape!I hope your week is off to a great start. Today, I’m excited to share my conversation with Aparna Avasarala, a leader in branded merch and experiential marketing. We chatted about the process of starting her business, special client projects, and trends in the industry. Audio playback is not supported on your browser. Please upgrade.
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2 months ago | 
brandscape.substack.com | Henry Galicich
Hello and welcome back to Brandscape!I hope your week is off to great start. Today, I wanted to share what I’ve been reading recently. Read on for news about:Sustainable packaging innovationsBrands influencing culturePlastic-eating enzymes in furnitureGen Z sock brand Doublesoul leverages frequent Instagram partnerships to create buzz. They’ve done collaborations with Ella Emhoff, Pete Davidson, Jeremy Zucker, and more. These frequent collaborations have ensured they’re always popping up in feeds.
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2 months ago | 
brandscape.substack.com | Henry Galicich |Erika Veurink
Hi! Welcome back to Brandscape. Move over, Stanley and Owala. Thereâs a new water bottle dominating feeds. Today, Iâll be diving into the hottest water bottle brand, Bink, and exploring the reusable water bottle market. Read on for water bottle history, impressive revenue figures, and an analysis of why Bink is having a moment right now. The roots of the reusable water bottle can be traced back to Nalgene in the 1970s.
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2 months ago | 
brandscape.substack.com | Henry Galicich |Nikita Walia
Hello and welcome back to Brandscape!I hope your week is off to a great start. As an ex-cross country runner and someone looking to get back into running, Iāve found the hype around new running brands in recent years to be exciting. Brands like On, Bandit, and Tracksmith have blended functionality with fashion to create shoes and garments that truly serve the needs of runners. To go with this apparel, weāve also seen the rapid growth of run clubs.
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Jan 28, 2025 | 
brandscape.substack.com | Henry Galicich
Welcome back to Brandscape!I hope your week is off to a great start. At this point, weāre all familiar with the high protein craze. But, to be honest, I thought we hit peak protein a while ago. In the mid-2010s, brands like Gainful and RxBar made high protein mainstream, allowing high protein foods to transcend niche fitness communities. And, of course, thereās always been trusty Premier Protein. But now, it seems weāre living in a 2.0 version of this craze.