Cannonball Theory

Jayme Cyk has a unique editorial perspective and a deep knowledge of both content and commerce, which she has honed over years while working at VIOLET GREY. As the beauty authority for the company, she managed various aspects of The Violet Code, including the curation process and the esteemed artist committee. Passionate about supporting indie beauty brands, Jayme launched Cannonball Theory to foster and enhance the narratives of the most cutting-edge brands. By leveraging our extensive network of top beauty experts and creative professionals, we assist brands in discovering their voice and standing out in a crowded marketplace.