CEoutlook

We are a dedicated blog that searches the car audio, video, and navigation sectors for the latest news every day. Our goal is to keep professionals in the car stereo and electronics industry informed about the important updates that affect their constantly evolving business.

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Thunderball Seeks Salesperson

4 days ago | ceoutlook.com | Amy Gilroy

Thunderball Marketing, a leading distributor based in Avenel, NJ, is seeking an experienced salesperson in the car audio industry for multiple territories, including:* New York* New Jersey* Connecticut* PhiladelphiaCandidates must be bilingual in Spanish and English and have a strong understanding of pro audio for the car audio business. We offer competitive compensation, a 401k, health insurance, and paid expenses. Please send your resume to [email protected].
Alpine Names New Leader of New Distribution Development

5 days ago | ceoutlook.com | Amy Gilroy

Alpine (Alps Alpine North America) has appointed former Sony sales rep Michael Rundel to the new post of Senior Specialist of New Distribution Development for the aftermarket. In his new post, Rundel is in charge of finding new avenues of sales (distribution) and positioning Alpine product in front of new audiences, said Alpine. Rundel brings 30 years of experience to the post. He spent his early career as an installer and then manager at a car audio retailer in Detroit.
King Boxes Intros RGB Subwoofer Boxes

3 weeks ago | ceoutlook.com | Amy Gilroy

King Boxes announced it will ship its new series of RGB-lit subwoofer enclosures this month. The enclosures are offered in 4×8 and 2×8 sizes with subwoofer cutouts and an RGB “King Boxes” badge. There is also an RGB strip under the layer of wood. The RGB lighting is controlled through an app. The lighting is simple to connect with just a positive and negative wire into the amp.
Alpine Names 2024 Reps of the Year

1 month ago | ceoutlook.com | Amy Gilroy

Press Release (UNEDITED): Auburn Hills, MI – Alps Alpine North America, Inc. (“Alpine”) named their 2024 Rep of the Year and Rep Firm of the Year for the Alpine Brand (aftermarket division) during an all-staff meeting in Auburn Hills, Michigan on Tuesday, May 20. These annual awards recognize independent rep firms and direct reps who strongly commit to the Alpine brand, providing exceptional sales and marketing growth.
Two New Toyota Drop-In Packages

1 month ago | ceoutlook.com | Amy Gilroy

By James ChevretteTwo manufacturers, MB Quart and PowerBass, have launched new specialized speaker packages for the Toyota aftermarket. The new PowerBass OE700-TY is a drop-in replacement speaker for the 3-way speaker systems in the Tundra and Sequoia platform from 2006-2008. “The surround on the OEM 7-inch deteriorates over time. In almost every test vehicle we bring in, the surround is completely gone,” said PowerBass VP Erik Harbour.
Maxxsonics Names New Regional Sales Manager

1 month ago | ceoutlook.com | Amy Gilroy

Press Release (EDITED): LIBERTYVILLE, IL–Maxxsonics, maker of audio solutions for Mobile, Powersports, and Marine applications, announced the appointment of new Regional Sales Manager Chris Brinkley. With over two decades of experience in the car audio and mobile electronics industry, Brinkley brings an extensive background in (B2B) sales, installation, training, marketing, vehicle-specific integration, and brand development — along with a deep passion for the mobile audio space.
SiriusXM to Launch Ad-Supported Subscription

1 month ago | ceoutlook.com | Amy Gilroy

For those who remember the launch of satellite radio over 20 years ago, one of the key benefits was it came without ads on all music channels. Now the company is going full circle, offering an ad-supported subscription plan at a lower price, to accommodate price-sensitive listeners. The new tier will most likely fall in the “high single digit” price range, announced the company earlier this month. The plan is being tested and should ramp up later this year.
New Feature for Android Auto

1 month ago | ceoutlook.com | Amy Gilroy

Google announced it will add its Gemini AI assistant to Android Auto to allow more natural conversations and more complex assistance while driving. Drivers can ask Gemini to find a charging station along a certain route that is also near a park so they can take a walk, as an example. Gemini can also find restaurants along a certain route. Gemini can summarize the messages that you receive, and also translate your reply into another language before sending.
Industry Reacts to Lower Tariffs on Chinese Goods

1 month ago | ceoutlook.com | Amy Gilroy

The news of lower tariffs on Chinese imports sent car audio suppliers back to the drawing board to reassess pricing, shipping, etc. Early Monday, the Trump administration announced tariffs on Chinese imports will be reduced from 145 percent to 30 percent for 90 days starting Wednesday. The 30 percent tariff includes a 20 percent fentanyl-related tariff plus a 10 percent levy). China, in return, dropped its tariff on American goods down to 10 percent.
Memphis Audio Shifts to Independent, Employee-Owned Company

1 month ago | ceoutlook.com | Amy Gilroy

By James ChevretteMemphis Audio announced it has transitioned to an independent, audio-only company with employee ownership, effective immediately. The company will focus exclusively on car and home audio, led by its current team. Memphis Audio has operated as a family-owned business for the past six decades. With the recent retirement of its long-time owner Arthur Fulmer, and no succession plans within the family, the company is now in the process of transitioning to a fully employee-owned model.