Citrus Industry Magazine

4 days ago | citrusindustry.net | Daniel Cooper

By Marisa L. ZanslerOne-hundred percent orange juice (OJ) has long been a favorite in American households, but supply challenges, changing consumer behaviors, a crowded beverage category and higher prices have impacted how much OJ consumers buy. Recent research conducted by Sungeun Yoon sheds light on consumer price sensitivity and substitution behaviors within the category, offering actionable insights for growers, marketers and retailers.

1 week ago | citrusindustry.net | Tacy Callies

Fundecitrus and its cooperators on May 9 forecast the 2025–26 orange harvest in Brazil’s Citrus Belt of São Paulo and Triângulo/Sudoeste Mineiro at 314.6 million boxes. That would be a 36.2% increase over the 2024–25 harvest of 230.87 million boxes. The expected larger harvest is mainly attributed to more fruit per tree. The increased number of fruit is due to the favorable climate for the second flowering, better management of orchards and an increase in the number of productive trees.

1 week ago | citrusindustry.net | Daniel Cooper

The executive director of the Georgia Citrus Association recently reminded fellow growers of the importance of reporting their citrus acreage to the U.S. Department of Agriculture (USDA) Farm Service Agency (FSA). “Accurate acreage reporting is more than a box to check. It’s a powerful tool that directly impacts our ability to receive support, shape policy and respond to challenges,” Lindy Savelle stated.

1 week ago | citrusindustry.net | Daniel Cooper

Not surprisingly, the focus of the Citrus Research and Development Foundation (CRDF) centers on providing growers with help to overcome huanglongbing (HLB) disease. CRDF President Morgan McKenna Porter believes that help will best come with the development of the “tree of the future.” She says that tree does not have to be completely resistant to citrus greening.

1 week ago | citrusindustry.net | Daniel Cooper

Türkiye’s Ministry of Trade (MOT) temporarily banned lemon exports April 8 because of a predicted weather-induced shortage but lifted the ban days later following negative reactions from lemon producers and exporters. The MOT imposed the ban in consultation with the Ministry of Agriculture and Forestry following a cold snap that caused frost damage across several areas of the country.