CloseUp360

CloseUp360 is the first-ever multimedia platform dedicated solely to NBA players and insiders, highlighting their influence beyond the basketball court. The world surrounding basketball has evolved into its own unique space. NBA players are increasingly engaging in various activities outside of the sport, from starting businesses and participating in charitable initiatives to advocating for social causes. They have also risen to become some of the most renowned celebrities and marketable athletes globally. CloseUp360 offers a comprehensive look at all aspects of players' lives off the court. It serves as a lifestyle media platform and production company that focuses primarily on NBA players, including both superstars and lesser-known talents, as well as international athletes. The website, CloseUp360.com, along with its social media channels, provides an in-depth exploration of players' lives beyond the game. Topics covered include personal journeys, brand building, career growth, local community impact, global outreach, and lifestyle preferences. CU360 delivers a mix of weekly (profiles, features, and series) and daily (news, events, and social media updates) content that shines a light on players and influential figures working behind the scenes. Key sections include: - **Players**: Detailed profiles featuring videos, written articles, and original photographs of each athlete. - **Global**: Coverage of the NBA’s international players, events, and expansion efforts. - **Business**: Insights into the business aspects of basketball and players' entrepreneurial pursuits. - **Community**: Highlighting players' philanthropic efforts and foundation activities. - **Culture**: Exploring art, cuisine, travel, fashion, sneakers, health, fitness, family, and more. - **Insiders**: Profiles of individuals who play a vital role in the off-court success of players. - **News**: Updates on announcements, product launches, and reactions to current events. Jared Zwerling, a seasoned professional with 16 years of experience in NBA media and marketing, founded CloseUp360. His career has included roles at the NBA, CBS Sports, ESPN, Bleacher Report, the National Basketball Players Association, and Sports Illustrated. With a passion for off-the-court storytelling, Jared teamed up with a group of industry colleagues who share his vision and expertise to create this specialized platform.