Counterman

Counterman magazine stands out as the top choice for those in the automotive parts distribution industry. With a total qualified circulation of 38,198, it connects with more professionals in this field than any other publication.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#1250021

United States

#403272

Vehicles/Automotive Industry

#3979

Traffic sources

Monthly visitors

Articles

What is a Limited Slip Differential?

1 day ago | counterman.com | S. Scott Shriber

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: What do Twin Traction, Positraction, Safe-T-Track, Anti Spin, Traction-Lok, Directed Power, Power-Lok, Spin-Resistant and Sure-Grip have in common? If you said they are all limited slip differentials, you are correct. These are marketing names for various brands that use the limited slip differential design. A limited slip differential allows power to transfer to each side at different rates. This design...
Understanding Next-Generation Refrigerants for Counter Pros

1 day ago | counterman.com | Jeff White

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: As warmer weather approaches, counter professionals are preparing for a surge in questions about air conditioning products, including next-generation refrigerants. In a recent episode of the Counter Culture video series, Chuck Abbott, global marketing manager at Orbia Fluor and Energy Materials, shared valuable insights into the future of automotive refrigerants. For decades, R-134a has been the go-to...
Technician of the Year Emphasizes Ongoing Education

2 days ago | counterman.com | Jeff White

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: Casey O’Sullivan felt uneasy when his employers called him earlier this year. “I had no idea what was happening,” O’Sullivan recalled. “I got called up front into the office, which is usually not a good thing.” Instead of bad news, the shop foreman at Interstate Auto Care in Madison Heights, Michigan, learned he was named the Auto-Wares Group of Companies’ Technician of the Year. He will represent Auto Value...
Fix Sagging Doors Quickly

2 days ago | counterman.com | S. Scott Shriber

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: Your customer comes in and complains that their door is hard to open or won’t close at all. Maybe the frame is broken and nothing aligns anymore. It is probably our little friend, the hinge bushing–or should I say the lack of a hinge bushing. Your best bet is to go with the customer to the vehicle and try to lift upward on the outer edge of the door. If there is noticeable play up and down, the hinge is worn,...
Sustainability Impact Calculator for Rolling Bearings

2 days ago | counterman.com | Jeff White

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: What if the parts you sell could help your customers save money—and help the planet? A growing number of customers now see sustainable manufacturing as essential in purchasing decisions. But how do you quantify sustainable manufacturing? Let’s start with a key metric: carbon dioxide equivalents. This measurement shows a product’s total climate impact from manufacturing and usage. It’s a critical statistic...
WIX Filters Sponsorship for 2025 Indy 500

3 days ago | counterman.com | Jeff White

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: WIX Filters has secured an official associate sponsorship with Dreyer and Reinbold Racing (DRR) for the 2025 Indy 500, scheduled for May 25. This WIX Filters sponsorship includes partnerships with the No. 23 and No. 24 cars, driven by Ryan Hunter-Reay and Jack Harvey. The WIX Filters logo will appear on the DRR Indy cars, drivers, crews and DRR garages. The logos will appear at the Indianapolis Motor...
EVs and Alternative Powertrains

3 days ago | counterman.com | Jeff White

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: You’ve probably heard it for years: EVs are the future. But if your parts counter is any indication, that future is arriving slower than expected. Todd Anderson, VP and chief technology officer at PHINIA, doesn’t think an EV takeover is happening anytime soon. “Electric vehicles certainly have a place in decarbonization,” said Anderson. “They will continue to grow, but maybe not at the rate that was initially...
Understanding Emissions-Control Components and Their Impact

3 days ago | counterman.com | S. Scott Shriber

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: In the early days of the automobile, people were so excited about this new form of transportation that pollution control wasn’t a priority. As more cars hit the road, people began paying closer attention to exhaust emissions. By the 1960s, motorists in major U.S. cities drove through a haze of smog. Smog alerts and public health concerns led to new emission standards, the Clean Air Act, and the formation of...
Modern Demands on the Drain Plug

1 week ago | counterman.com | S. Scott Shriber

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: Drain plugs seem like such a simple thing. It’s a bolt with a flange head and a flat sealing surface. It’s simple and durable, which is good. In the past, oil got changed every 2,000 to 3,000 miles. If a vehicle lasted 100,000 miles, the drain plug was removed and replaced about 50 times. Today, oil change intervals are much longer. Oil life monitors now direct when to change oil and filters. It’s not unusual...
Fisher Auto Parts Names Winners of Star Awards

1 week ago | counterman.com | Emma Henderson

Skip to content Main Navigation Social Connect Resources Our Brand Family Published: Fisher Auto Parts recently celebrated several top-performing partners with the Fisher Auto Parts Star Awards. These awards recognize suppliers for excellence and strong commitment to mutual success. Fisher Auto Parts presented the Shining Star Award to DRiV. This top honor goes to the supplier partner of the year. The Shining Star Award represents the highest level of achievement among the Fisher Auto Parts...