Delude Magazine

Mar 5, 2024 | deludemagazine.com | Juliette Jeffers

Girls will look for Betty to their Veronica, the Cassie to their Maddy. It’s all about Black Swan and Mulholland Drive. The call to mirror another woman has an inherently Sapphic quality. The blonde/brunette dichotomy, of course, enhances the appeal, as this dichotomy extends beyond actual hair color into a sort of quintessential feminine duality, an extension of the Madonna/Whore complex.

Mar 5, 2024 | deludemagazine.com | Juliette Jeffers

The story, of course, all begins with a specific pair of pajamas with an innocent pattern of summer fruits. These pajamas seem to have been originally sold by Matilda Djerf’s brand, Djerf Avenue, which made more than $2 million in revenue in its first year (2019). The fruit pajamas, along with the rest of the clothing sold by Djerf Avenue, are evocative of what has come to be known as “Copenhagen street-style”.

Mar 5, 2024 | deludemagazine.com | Juliette Jeffers

The account, @fuzzyfawnwildlife, documents the rescue and rehabilitation of fawns. Fawns are shown drinking bowls of milk, running eagerly for bottle feedings, but just often they are shown with bandaged limbs, strange infections, or in worse states of distress. Though the most viral images are pretty banal and cute, if one were to aestheticize all the imagery from this account, the implications of feminine fragility could read as much darker.