Digital CxO

Assisting digital leaders in discovering and preparing for future trends.

Trade/B2B

English

Online/Digital

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#2437543

United States

#1077199

Business and Consumer Services/Marketing and Advertising

#3464

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Articles

A Focus on Data-Driven Customer Experience

1 week ago | digitalcxo.com | George V. Hulme

We’ve recently witnessed an incredible change in customer behaviors.
Digital Twins Reborn: How AI is Finally Fulfilling the Promise of IoT

1 week ago | digitalcxo.com | Tom Smith

AI is revolutionizing digital twin technology, finally overcoming IoT’s integration challenges and delivering real business value across industries. Ten years ago, when General Electric unveiled their digital twin technology for aircraft engines, we were on the cusp of an industrial revolution. The idea was compelling: Create virtual replicas of physical assets that could be monitored, analyzed and optimized in real-time.
AI Models Might Just Be in Fashion Now

1 week ago | digitalcxo.com | Jon Swartz

There are artificial intelligence (AI) models, and then they are AI fashion models. In a fashion trend of sorts, H&M, one of the world’s largest clothing retailers, is the latest industry icon to announce it’s working with models and their agencies to create digital twins of 30 models this year to be used in AI-generated images for social-media posts and marketing campaigns. The models will own rights to their twins.
Revolutionizing Sustainability: NTT Cooling AI Chips More Efficiently

1 week ago | digitalcxo.com | Amanda Razani

As artificial intelligence continues to surge, the data centers powering this digital revolution are being pushed to their limits, not only in terms of computing, but sustainability. I had the chance to speak with Bruno Berti, SVP Global Product Management and NTT Global Data Centers, about this topic at the recent Upgrade 2025 conference in San Francisco, CA.
Creating a New Reality for Customer Engagement Using AR

2 weeks ago | digitalcxo.com | Nik Froehlich

Technology advancements are reshaping consumer expectations and raising the bar for personalized, interactive customer engagement. Today’s customers expect to engage and be engaged. Brands must deliver more than just a product; they must create an experience. Enter augmented reality (AR), a powerful tool redefining customer engagement. AR enhances the real world by overlaying virtual elements such as images, videos or 3D models. Think interactive product previews or virtual try-ons.
Leadership Insights: Technology Innovations and Research From Upgrade 2025

2 weeks ago | digitalcxo.com | Amanda Razani

Amanda Razani speaks with Chris Shaw, CMO of NTT Research, about the Upgrade 2025 conference, key announcements, the latest technology advancements and research being showcased, and the top focus of business leaders attending the conference. At the Upgrade 2025 conference, Chris Shaw, CMO of NTT Research, shared key announcements and insights into how the company is paving the way for future innovations through foundational research.
Tim Crawford Q&A: Why the Term Digital Transformation is Dead

2 weeks ago | digitalcxo.com | George V. Hulme

Despite the vast investments in digital transformation, worldwide $3.9 trillion by 2027, according to IDC’s forecasts – up from $2.5 trillion in 2024 – persistent challenges remain; high failure rates continue to plague enterprises. Only 26% of enterprises reached their digital transformation objectives in 2023. A study by McKinsey found the cost of failures to be high: $2.3 trillion wasted on stalled efforts and 17% of business technology projects posing an existential risk to organizations.
A Humanoid Robot at Audi's Chinese Plant Just Raised Physical AI Stakes

3 weeks ago | digitalcxo.com | Jon Swartz

A humanoid robot named Walker S1, the first machine of its kind integrated into Audi’s global production system, the New Energy Vehicle plant in China, embodies perhaps the most physical manifestation yet in a two-nation race for dominance in the fledgling physical AI market.
Balancing User Experience and Security in Digital Customer Interfaces

1 month ago | digitalcxo.com | Devin Partida

As digital transactions continue to replace face-to-face interactions with consumers, businesses face the ongoing challenge of keeping their platforms secure without compromising user experience. Consumers expect intuitive digital interfaces, but they also demand top-tier security to protect their data. Customer experience (CX) leaders must implement a system that prioritizes easy access while keeping interfaces protected from fraud and cyber hacks.
Automated Workflow Perfection Is a Job in Itself

1 month ago | digitalcxo.com | Adrian Bridgwater

Work is digitizing. A key part of this process is the application of automation in a variety of forms across business processes which we are now codifying into workflows. This essentially digital process enables organizations to understand where work happens and then audit its presence and position. From this point we can then drive human tasks (we used to call them jobs or roles, remember?) into automated workspace management tools. Simple stuff, right?