Digital Sports Desk

Terry Lyons is a well-known figure in the sports industry, having spent over 25 years contributing to the NBA's rise as a globally recognized brand in sports, business, and philanthropy. He has now embarked on a new journey as an entrepreneur, specializing in multimedia, brand development, and communication consulting within the sports and entertainment sectors. Throughout his 27-year tenure at the NBA, Lyons collaborated closely with Commissioner David Stern and a skilled team to advance the league's international goals, enhancing business, sports, and media opportunities worldwide. Starting in 1992, Terry was responsible for overseeing all international communications, public relations, and media efforts. His involvement with the USA Basketball teams from 1992 to 2008 played a significant role in popularizing the term “Dream Team” in sports history. Terry boasts an extensive network of business and media contacts across the globe, with a particularly strong presence in the United States and Canada.