Digital Tonto

Digital Tonto is a blog that explores the connections between media, marketing, and technology.

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We Need To Break The Disruption Mindset

1 week ago | digitaltonto.com | Greg Satell

In the 1990s, newly minted Harvard Business School professor Clayton Christensen began studying why good companies fail. What he found was surprising: They weren’t failing because they lost their way, but because they were following time-honored principles taught at institutions like his own. They listened to customers, invested in R&D and improved their products.
Why You Can’t Afford to Ignore Resistance to Change

2 weeks ago | digitaltonto.com | Greg Satell

One of the most puzzling things that I’ve come across in speaking and writing about change is the denial that resistance exists. While I never hear this from leaders that I coach, who face resistance every day, there is a cadre of consultants and pundits who insist that resistance to change is some sort of illusion. This should be ridiculous on its face. Certainly, the resistance we encountered during the Orange Revolution was very real.
How Unexpected Connections Can Lead To Surprising New Breakthroughs

3 weeks ago | digitaltonto.com | Greg Satell

In 1998, Srdja Popović walked into a Belgrade cafe to meet some friends. A biologist by training, he also played bass in a goth rock band called BAAL. Lately though, his passion turned to politics. He’d become an organizer, eventually rising to lead the youth wing of Serbia’s Democratic Party. It was that passion that brought him to the café that day.
Why Leaders Need To Master Tribal Signals

1 month ago | digitaltonto.com | Greg Satell

Pundits often encourage us to find our tribe, but that has its downsides. Tribal thinking can make us suspicious of outsiders and can lead us to ignore new information and evidence that challenges our existing beliefs and paradigms. Sure, there is safety in sticking with our tribe, but we are unlikely to learn anything new. Experimental evidence has long shown we are hardwired to be distrustful of others we see as different than ourselves.
The Science Behind Why Massive Change Seems To Happen All At Once

1 month ago | digitaltonto.com | Greg Satell

Humans tend to think about things in a linear way. We assume progress happens step by step—losing a little weight for the summer, putting money into a college fund, growing a business customer by customer. We measure, plan, and execute accordingly. One day follows the next, and we try to make a little progress towards our goalsYet many have observed that shifts are often abrupt.
Why Intention Will Be Central To The AI Economy

1 month ago | digitaltonto.com | Greg Satell

When OpenAI CEO Sam Altman was asked about how artificial intelligence will affect the marketing industry, he said, “It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI.”Anybody who’s used an AI service can see what he means.
First, Try Not To Fool Yourself, Because You are The Easiest One To Fool

1 month ago | digitaltonto.com | Greg Satell

I recently read a book by a well-known business thought leader that I have tremendous respect for. Surprisingly, I noticed a factual error and, when I checked her notes, I saw that she cited an article I wrote in Forbes in which I made the same factual error. So it is quite likely that she made the mistake because she put her trust in me. The error was relatively minor. I wrote that Blockbuster CEO, John Antioco, was fired because of a compensation dispute, when actually he left of his own accord.
3 Strategic Tools Every Changemaker Needs In Their Toolbox

2 months ago | digitaltonto.com | Greg Satell

tags: Change, Strategy, Transformation We tend to view revolutionary changes through iconic moments. We can envision Gandhi and his Salt March against the British Raj, Martin Luther King Jr. at the Lincoln Memorial, where he told the world about his dream, or Steve Jobs’ return to Apple and inspiring us all to Think Different. Those legendary change leaders provide inspiration to us all.
Why Smart Leaders Run Their Organizations With Dignity

2 months ago | digitaltonto.com | Greg Satell

For a brief period in the 1980s, “Chainsaw” Al Dunlap was hailed as a corporate folk hero for shutting factories and firing thousands of workers. In reality, he was doing little more than juicing the numbers in the short term to earn hefty bonuses. The SEC later sued him for fraud and he has earned fame as one of the worst CEOs ever. Yet the myth of the “tough guy” CEO never lost its luster.
How To Navigate Today’s Media Environment When So Many Are Working To Mislead You

2 months ago | digitaltonto.com | Greg Satell

On October 30, 1938 at 8pm Eastern time, Orson Welles aired his now legendary radio drama The War of the Worlds. Audiences were mesmerized —not just because the story was so compelling, but by the innovative news-style format that blurred the lines between fiction and reality. Many listeners genuinely believed Earth was under attack by Martians.