DMEXCO

DMEXCO stands out as Europe’s premier event for digital marketing and technology. It serves as a gathering spot and community for influential figures in the realms of digital business, marketing, and innovation. At this event, industry leaders, marketing experts, and technology innovators come together to shape the digital landscape. With a global perspective and a local touch, DMEXCO creates a dynamic environment featuring exhibitions, groundbreaking keynote speeches, engaging discussions, and insightful masterclasses that explore the future of the digital economy and enhance market value.

Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#602006

Germany

#114975

Business and Consumer Services/Marketing and Advertising

#373

Traffic sources

Monthly visitors

Articles

Online shop solutions in comparison

Apr 5, 2023 | dmexco.com | Tobias Weidemann
Customer centricity: Data ownership as central basis

Mar 29, 2023 | dmexco.com | Falk Hedemann

Current requirements such as outstanding customer experiences, highly personalized customer communication or customer-focused action can be subsumed under one central term: customer centricity. But to make sure this does not remain an empty phrase and that customers really do take center stage, companies must first better understand their customers and analyze their needs. The information required for this can be found in the data that consumers leave behind at numerous touchpoints.