eCommerce Fastlane Blog
Running your Shopify business is an adventure, and we're here to guide you on the path to success. Connect with Steve Hutt from the Merchant Success Team at Shopify Plus, along with his knowledgeable guest partners, as they explore effective marketing strategies and tactics in the booming direct-to-consumer e-commerce landscape. As an entrepreneur, the journey is all about continuous learning. Sometimes, a fresh idea, a new strategy, a Shopify app, or a marketing platform could be just what you need to enhance efficiency, boost revenue, and foster long-term customer loyalty for your Shopify brand.
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Articles
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1 week ago |
ecommercefastlane.com | Steve Hutt
Sell custom products with PrintifyShutterfly has been a go-to platform for photo books, wall art, and personalized gifts for years, but it’s not the only option. Many other platforms can meet your needs if you’re looking for alternatives that offer better print quality, faster delivery, or unique customization features.
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1 week ago |
ecommercefastlane.com | Steve Hutt
It’s never too soon to start preparing for the biggest ecommerce shopping period of the year. And in a year already shaped by economic uncertainty, shifting consumer behavior, and increased pressure to drive ROI across every channel, getting a head start isn’t just smart—it’s essential. Waiting until Q3 to get ready for the holiday rush could mean missed opportunities and last-minute scrambling. Instead, lay the groundwork early and position your brand to stand out when it matters most.
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1 week ago |
ecommercefastlane.com | Steve Hutt
Apply successful online mattress sales techniques like risk reversal to gain an advantage selling your high-value items. Structure your online sales process with clear education, strong proof, and easy trials for complex products. Foster greater customer confidence in expensive online purchases through transparency and dedicated support systems. Discover how DTC brands convinced people to comfortably buy bulky, personal items like mattresses online.
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1 week ago |
ecommercefastlane.com | Steve Hutt
At Rewind, security has always been a top priority. As a leading provider of cloud backup solutions, we understand the critical importance of protecting our customers’ data. That’s why we’re excited to announce that Rewind has officially joined the Cloud Security Alliance (CSA), a global organization dedicated to defining and promoting best practices for a secure cloud computing environment.
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1 week ago |
ecommercefastlane.com | Steve Hutt
Do you want your e-commerce product photos to stand out and grab attention among countless competitors? A good product image can often be the key factor that convinces a customer to hit “buy.”In fact, a study by Shopify found that products with high-resolution photos photos had a 94% higher conversion rate compared to those with lower-quality images. But achieving such quality isn’t always easy. That’s why I was excited to discover PhotoGrid—an AI-powered product photo editor.
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