Estetica Magazine

Edizioni ESAV is an Italian publishing firm that specializes in creating top-notch professional magazines for the hair and beauty sector. Established in 1946 in Turin by Mino Pissimiglia, Estetica was the pioneer beauty magazine aimed at both hairstylists and their customers, swiftly rising to become the top Italian publication in this field. Since its initial international release in an Italian-English version in 1977, Estetica has expanded significantly around the globe, providing readers with exceptional hair collections, the latest fashion updates, event highlights, and comprehensive reports, solidifying its status as a global leader in the industry.

National, Trade/B2B, Consumer

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#1434862

United States

#726606

Lifestyle/Beauty and Cosmetics

#7516

Traffic sources

Monthly visitors

Articles

Invisible Layers: The Sam Villa Secret to Effortless Hair Volume and Movement

1 week ago | esteticamagazine.com | Gary Kelly

Many stylists explore “hidden” or “invisible” layers to create movement without altering the haircut’s visible shape. This technique offers a fantastic solution for clients who love their current style but desire more lift and volume, particularly at the crown area. Sam Villa ArTeam Member Jesse Linares expertly demonstrates how to incorporate this internal layering within an existing haircut.
Nubians Collection by The Fellowship FAME Team 2024

1 week ago | esteticamagazine.com | Gary Kelly

The Fellowship FAME Team 2024 demonstrates exceptional skill in manipulating texture and form within this striking series. Furthermore, the carefully considered colour placements in the Nubians Collection add an element of surprise and modernity to the overall aesthetic. These visual narratives celebrate a powerful connection between heritage and contemporary style. Rich yellows and fiery oranges contrast beautifully with deep summer blues evident in the staging.
The Non-Conformists by The 2024 FHA Pioneers for Indola

1 week ago | esteticamagazine.com | Gary Kelly

This entire and undeniably compelling The Non-Conformists collection powerfully captures the very essence of the highly coveted ‘in’ crowd. These audacious individuals confidently set the prevailing trends within their immediate peer group and across broader social circles. They thereby demonstrate a clear and significant influence on contemporary style and aesthetic preferences within youth culture.
JOICO: Five Decades of Redefining Healthy Hair

1 week ago | esteticamagazine.com | Gary Kelly

The year 2025 marks JOICO‘s significant 50th anniversary, celebrating a remarkable journey of continuous innovation and profound commitment to healthy hair since its Los Angeles inception in 1975, a pivotal year shaping the modern world. Indeed, 1975 witnessed the invention of the digital camera and Microsoft’s birth, alongside JOICO, a transformative brand that would rewrite healthy hair codes for professionals and consumers.
Digital Hair Awards 2025: Capture Your Craft Globally

1 week ago | esteticamagazine.com | Gary Kelly

The Digital Hair Awards 2025 has officially launched. The competition presents an unprecedented international competition spanning sixteen diverse categories for skilled hairstylists and barbers across the globe. This innovative awards programme celebrates the inherent artistry and unwavering dedication evident in the everyday practices of hairdressing and barbering.
Polished and Chic Updos: Master the Moment with Effortless Style

1 week ago | esteticamagazine.com | Gary Kelly

For an instantly refined and glamorous appearance, polished and chic updos stand out as the ultimate hairstyle choice for any occasion, demanding a second glance. These elegant styles, ranging from sleek buns to intricate chignons, offer a versatile way to showcase your best features and elevate your overall look with minimal fuss.
Life of Grime Men's Collection by Des Murray

1 week ago | esteticamagazine.com | Gary Kelly

Des Murray‘s Life of Grime collection delves into the hard-core, down and dirty aspects of men’s contemporary culture, presenting an outsider’s perspective. This collection vividly portrays a life immersed in nights, dimly lit clubs, and intense music, where experiences and the present moment reign supreme. For this artistic exploration, Des Murray skillfully employed a diverse range of cutting techniques to shape rebellious silhouettes.
America's Beauty Show 2025 Ignites the Spark to 'GROW'!

1 week ago | esteticamagazine.com | Gary Kelly

America’s Beauty Show 2025 (ABS), held April 5-7, 2025, at the Donald E. Stephens Convention Center, celebrated the beauty industry’s ongoing growth, unity, and innovation. This year’s theme, ‘GROW’, reflected the collective spirit of the beauty community. It emphasized professional and personal development. With a record-breaking 20,000+ attendees, ABS brought together beauty professionals from across the globe. They came to learn, network, and celebrate the beauty community.
Denman's College Star Crowns USA Winners

1 week ago | esteticamagazine.com | Gary Kelly

The Big Blowout competition, Denman‘s inaugural College Star USA event, concluded, revealing the skilled winners after weeks of careful deliberation and three rigorous rounds of judging. Brandon Davenport, from Paul Mitchell The School, Richland, WA, secured the coveted first prize. She earned $425 cash and a valuable one-year PBA Membership. Kyra Soard, representing Kenneth Shuler School of Cosmetology, claimed the second prize. She received $200 and a one-year PBA Membership.
Sculpted Rebellion: The Project X Collection

2 weeks ago | esteticamagazine.com | Gary Kelly

The Sculpted Rebellion collection emerges from a vibrant community, where individuality thrives and creativity knows no bounds. This collection, a testament to collaborative mentorship from The Fellowship for British Hairdressing, features 12 talented hairstylists who dare to defy conventional norms. They sculpted hair into bold, architectural forms, pushing boundaries and challenging expectations.