Ethical Marketing News

Ethical Marketing News was established in February 2017 by Stuart Mitchell, a seasoned marketing expert. Stuart is the owner and operator of SM Marketing, based in Aberdeen, Scotland. While launching SM Marketing as a company focused on ethical marketing practices, he realized there was a lack of reliable resources in this area. This led to the creation of Ethical Marketing News. The content on the site is curated by Stuart, who collaborates with various marketing firms and advertising agencies to highlight outstanding examples of ethical marketing. The articles featured on the site are authored by multiple contributors, with their information provided in each individual post.

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WARC Rankings 2025: Effective 100 - The world’s most awarded campaigns and companies for effectiveness

21 hours ago | ethicalmarketingnews.com | Stuart Mitchell

The WARC Effective 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for effectiveness, and the third and final WARC Ranking, is now released. Compiled by WARC Creative, helping companies deliver creative marketing that works, the annual Effective 100 Ranking is an aggregate of the results of the most important global and regional effectiveness awards of 2024.
Unity Trust Bank marks 40 years of impact with increase in lending to areas of high deprivation

1 day ago | ethicalmarketingnews.com | Stuart Mitchell

Unity Trust Bank, which supports organisations that create positive social impact across the UK, has reported that more than half of its lending went to customers delivering services in areas of high deprivation in 2024. In its annual results, Unity’s overall lending remained at over £1 billion with 50.5% (2023: 45.3%) committed to where it is needed most.
Animal impact ‘still felt on huge scale’ as nation remembers five years since first lockdown

1 day ago | ethicalmarketingnews.com | Stuart Mitchell

On the fifth anniversary of UK nations being plunged into unprecedented lockdown restrictions, the RSPCA says the impact for animals is “still being felt on a huge scale”. The charity fears impulse pet purchasing to ease lockdown “boredom”, a lack of socialisation opportunities for many young dogs, and the cost of living crisis arguably precipitated by the pandemic have all placed “enormous challenges” on pets, their owners, and the animal welfare sector.
Sodexo achieves prestigious recognition for commitment to social impact

1 day ago | ethicalmarketingnews.com | Stuart Mitchell

Sodexo UK & Ireland has been awarded the Ambassador Charter Mark Award by the Social Recruitment Advocacy Group, becoming the first organisation to achieve this highest level of recognition. This milestone reflects Sodexo’s long-standing commitment to creating social impact in the communities it serves and operates in, with each of its 30,000 colleagues supporting the delivery of its varied services and taking collective responsibility for driving positive change every day.
River water temperatures swing from hot to cold: major discovery shows value of open-source environmental data

1 day ago | ethicalmarketingnews.com | Stuart Mitchell

Scientists have unveiled rapid fluctuations in river water temperature across the United States (US), with rivers controlled by dams showing more frequent and volatile thermal changes. Experts at the University of Birmingham and Indiana University based their research on national scale, open-source data from the US Geological Survey.
Apple named Cannes Lions Creative Marketer of the Year

1 day ago | ethicalmarketingnews.com | Stuart Mitchell

The Cannes Lions International Festival of Creativity has announced Apple as the 2025 Creative Marketer of the Year. Given annually since 1992, the prestigious accolade is presented to a marketer that has amassed a body of iconic, Lion-winning work over a sustained period of time. This is the second time Apple has been honored with the prestigious honorary Award.
Actors Dame Joanna Lumley and Pauline McLynn join NGOs to condemn Brittany Ferries’ decision to resume inhumane live export trade

1 day ago | ethicalmarketingnews.com | Stuart Mitchell

Actors Dame Joanna Lumley and Pauline McLynn have joined forces with Compassion in World Farming, and over 120 other high-profile individuals, experts and other NGOs to condemn a decision by Brittany Ferries to resume transporting live farmed animals from Ireland to France.
The Royal Marsden Cancer Charity Set to Raise Over £100,000 as Official Charity Partner of Sold-Out Hampton Court Palace Half Marathon

1 day ago | ethicalmarketingnews.com | Stuart Mitchell

RunThrough is delighted to announce The Royal Marsden Cancer Charity as the Official Charity of the Year for the eagerly anticipated Hampton Court Palace Half Marathon, presented by Nuun Hydration. Taking place this Sunday, 23rd March, the iconic event is expected to raise over £100,000 in vital funds to support groundbreaking cancer research and care.
Aldi Becomes First UK Supermarket To Offer Free Period Products In Customer And Colleague Toilets

2 days ago | ethicalmarketingnews.com | Stuart Mitchell

Aldi will be providing pads and tampons in its in-store toilets from today, with customers able to simply take what they need. The supermarket has also partnered with leading menstrual equity charity, Bloody Good Period, to donate over 1 million period products to support the charity’s fight against period poverty. The campaign is further backed by Clara Amfo, broadcaster and Bloody Good Period ambassador.
Rare first Bible in Chinese donated to Oxfam sells for over £56,000 at auction

2 days ago | ethicalmarketingnews.com | Stuart Mitchell

The first complete Bible in Chinese, which was donated to an Oxfam shop, has sold for over £56,000 at auction. The rare book, which is dated 1815-1822 and translated by John Lassar and Joshua Marshman, was originally found in a pile of donations at Oxfam’s Chelmsford bookshop in Essex. Spotted by some eagle-eyed volunteers as potentially valuable, the Bible was put up for Bonhams’ auction and valued at between £600-£800. After two weeks of bidding, it sold for an astonishing £56,280.