Farm Equipment

Farm Equipment is the sole BPA-audited magazine that focuses on the retail, operations, and distribution of farm equipment. It is published eight times annually and reaches over 11,300 agricultural equipment dealers, wholesalers, and manufacturers' representatives throughout North America.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#1238701

United States

#392943

Heavy Industry and Engineering/Agriculture

#813

Traffic sources

Monthly visitors

Articles

Farm Equipment's Best of the Web: May 30, 2025

1 week ago | farm-equipment.com | Kim Schmidt

Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry.
DataPoint: Corn Yield Averages by Country: 2023 Market Year Yield Data

1 week ago | farm-equipment.com | Kim Schmidt

This week’s DataPoint is brought to you by the Dealership Minds Summit, coming to Iowa City, July 29-30. To register, visit DealershipMindsSummit.com. While the U.S. and Canada top the corn producing-nations at an average of 179 and 158 bushels per acre, respectively, the averages outside of the U.S. are just 59 bushels, representing a tremendous amount of potential for technology refinement and growth, says biofuels company Poet.
Titan Ag Revenue Drops 14% in Q1

1 week ago | farm-equipment.com | Kim Schmidt

Case IH dealership group Titan Machinery reported its first quarter earnings for fiscal year 2026 on April 22. Ag segment revenues for the quarter were down 14.1% to $384.4 million. The dealership notes that the revenue decrease resulted from a softening of demand for equipment, driven by the decline in net farm income and sustained high interest rates. Pre-tax loss for the first quarter of fiscal 2026 was $12.8 million, compared to $13.0 million of pre-tax income in the first quarter last year.
Russian Combine Manufacturer Halts Production

1 week ago | farm-equipment.com | Kim Schmidt

Russia’s largest ag machinery manufacturer, Rostelmash, announced it is suspending production due to falling demand, according to reports. . Rostelmash will stop production in June and will send its employees on vacation to reduce costs, Reuters reports, noting that the corporate vacation season typically fall in August and September In a statement the company said: “This measure is forced and is due to the current economic situation in the agricultural sector.
Why More Precision Technology is Showing up on Smaller Farms

2 weeks ago | farm-equipment.com | Noah Newman

I spent the morning in the field with Jonathan Born, regional product support specialist for John Deere dealer PrairieLand Partners in Iola, Kan. As he was installing JDLink Boost on a Fendt tractor, I asked him if technology adoption trends have shifted in the past few years. He says the one big thing he’s noticed is that it’s not just the high-acreage farmers who are buying in.
CNH Put Focus on Precision R&D & Technology Stack

2 weeks ago | farm-equipment.com | Kim Schmidt

CNH Industrial’s target is to raise ag segment operating margins from about 12.5% in 2024 to 16-17% by 2030 and a key component to achieving that is precision technology, notes analyst Shane Thomas in Upstream Ag Insights. “CNH Industrial has been the one player of the big three OEMs that has shared relatively little about its precision ag strategy and initiatives — until now,” Thomas said. CNH has nearly doubled its R&D and capital expenditures since 2019.
CNH Doubles Down on Precision Tech

2 weeks ago | farm-equipment.com | Kim Schmidt

In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at CNH Industrial’s goals for growing its precision business by 2030. In the Technology Corner, Noah Newman looks into why more precision technology is showing up on smaller farms. Also in this episode, Russia’s largest ag manufacturer halts production and Titan Machinery’s first quarter ag revenues drop 14%.
Farm Equipment's Best of the Web: May 23, 2025

2 weeks ago | farm-equipment.com | Kim Schmidt

Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry.
How to Scale - Without Losing Customer-First Roots

2 weeks ago | farm-equipment.com | Mike Lessiter

Editor’s Note: P&K Equipment was named by Farm Equipment’s independent panel of judges as the 2025 “Best in Class” Dealership. The judges praised P&K for its investment in an in-house dealer-led training program, revenue levels per employee, outstanding market share in all customer segments, community involvement, succession planning and success in integrating 30 locations of 2 geographic regions of distinct historical entities. Farm equipment is a straight-forward business.
Will There Ever Be Enough Technicians?

2 weeks ago | farm-equipment.com | Kim Schmidt

While tallying up the poll questions we asked dealers on the Farm Equipment Dealer 100, it came as no surprise that the area where the most dealers (70%) planned to hire was technicians. It was the same last year and it tracks with the Ag Equipment Intelligence’s 2025 Dealer Business Outlook & Trends report which shows 67.1% of dealers plan to add service technicians this year. The same was true last year, too — technicians came in at No. 1 in terms of employment needs in both reports.