Floor Covering Installer

Floor Covering Installer is a magazine that comes out nine times a year, aimed at helping floor covering installers and contractors enhance their businesses. It covers the latest techniques, industry standards, and innovations in tools and technology, ensuring that professionals stay informed about current trends in the field. This publication targets essential decision-makers in the industry, including flooring installers, installation managers, contractors, and distributors for both residential and commercial projects.

National, Trade/B2B

English

Online/Digital

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Articles

Robert Falzone on Success Through Commitment to Others, the Restoration Industry and Self

Aug 28, 2023 | fcimag.com | Beth Miller

Robert Falzone, national stone and masonry director, Coval, entered the cleaning and restoration business at the age of 15. “It wasn’t by choice,” he said. “My parents did not want me to be poor. They would lend me out to friends and family.” Falzone chuckles as he strolls down memory lane, thinking back to all the work he did for family and friends. But it was through one friend connection that secured his place in the industry.
Barry Bartram’s 30-Year Flooring Career and Time-Saving Carpet Setter Tool

Aug 28, 2023 | fcimag.com | Beth Miller

Barry Bartram, owner, Complete Flooring in Columbus, Ohio, invented the carpet setter tool nearly 30 years ago. Apprehensive about the cost and potentially overwhelming patent submission process, Bartram put it off. He continued to use and test the tool and evolve it through everything he learned. Over the course of his time in carpet installation, Bartram has invented several other tools, which he shares briefly.
6 Steps to Using Storytelling to Market Your Flooring Business

Aug 24, 2023 | fcimag.com | Kyle Hedin

The marketing and advertising done by the construction industry on the contractor side is generally very poor and what the manufacturers of products are putting out is often very lacking as well. Contractors love to make posts in online groups or in some social media platform, using a pretty picture of some project they have completed plus your logo and business name on the photo somewhere plus some copy that reads “Give us a call to get x, y, and z done.
How Flooring Retailers and Installers are Using TikTok to Promote Their Businesses

Aug 7, 2023 | fcimag.com | Samantha Geiger

TikTok has been a game changer in the world of social media. From viral dance videos to silly filters, there are infinite ways to explore the platform. But how is TikTok helping businesses in the flooring industry? More than you would think. TikTok is a short-form video platform consisting of user-submitted videos ranging from three seconds to 10 minutes. Since the launch of the platform, it has gained global popularity with more than 1 billion users monthly worldwide.
Wayne Highlander on Devotion to the Trade, the People and the Future of Flooring

Jul 31, 2023 | fcimag.com | Beth Miller

Wayne Highlander, director of adhesive sales, Bona, has spent 30 years installing hardwood floors. In his current role, he gets the opportunity to utilize the knowledge he gathered during his time as an installer to develop products for Bona. He is fortunate to be in a position where he not only gets to do what he loves, but he also gets to work with another veteran flooring installer whom he considers to be a brother.
Contractor Spotlight | Angie Halford Ré

Jul 31, 2023 | fcimag.com | Beth Miller

Angie Halford Ré, owner, Unique Mosaics, in South Salt Lake, Utah, first worked with mosaics for a school project her son was working on which led her to begin researching the topic. In her 30s, she entered the flooring industry as a helper at Camp Lejeune, North Carolina. She primarily installed sheet vinyl and restored hardwood floors but would go on to open her own flooring installation business.
Installing Gauged Porcelain Tile Panels and Slabs Over Existing Tile

Jul 24, 2023 | fcimag.com | Scott Carothers

Many times, when new tile is to be installed, it requires extensive tear out resulting in noise, dust and dirt, labor costs to remove the existing tile, the expense of taking the waste materials to the dump, and loss of use in the affected area. However, there is a way to eliminate these issues while yielding a very pleasing result. The Tile Council of North America (TCNA) Handbook provides an alternative in method TR711 Tile Over Other Surfacing Materials/Walls and Floors.
Editor’s Letter: Increasing Your Flooring Installation Labor Pricing

Jul 20, 2023 | fcimag.com | Beth Miller

Who chose “eat more kale” in the January poll that asked about the changes you intend to make for 2023? I hope you are on your way to better health after six months of opting for the green ruffage. As for the rest of you who indicated that you’d be increasing your labor prices, how did that work out for you? How has that impacted your customer base? Did you lose clients? Gain others? Did you end up with higher quality jobs?
A Look Back at the TISE 2023 Regional and National Competitions

Jul 18, 2023 | fcimag.com | Beth Miller

The International Surface Event (TISE) 2023 National Installer of the Year Competition spanned three regional competitions over the course of 2022 with the final event happening in January 2023 at Surfaces. Some of the competitions were close calls, but everyone who participated put their best foot forward and worked through a wide range of challenges in either the carpet category or hardwood. Let’s take a look back at those who competed and those who took home the win.
Speedy Floors Installs Purline Hybrid Flooring in New York City Hospital

Jul 17, 2023 | fcimag.com | Beth Miller

Raul Aguero, owner, Speedy Floors Corp., in New York City, is a second-generation flooring installer whose family migrated to the U.S. from Mexico. He has been installing for 19 years and is primarily a commercial installer, specializing in sheet vinyl with flash cove. He is an INSTALL-certified flooring installer who is certified by both Nora and Forbo. He has plans to seek an International Certified Flooring Installers (CFI) certification next.