Flywheel Digital

Jan 12, 2025 | flywheeldigital.com | Peter Bond

Each year, CES serves as the kick-start to annual media priorities and investment conversations for brands. The event showcases innovative solutions from retailers and tech providers bound to shape the industry in the coming year, prompting advertisers to think critically about where they plan to invest next year across every element of commerce.

Jun 25, 2024 | flywheeldigital.com | David Gray

Third-party (3P) eCommerce continues to outpace first-party (1P) eCommerce globally, with a forecasted 11.7% CAGR from 2023-28 for 3P, versus 6.6%  for 1P. This will be supported by international marketplace expansion, particularly by Chinese players such as Pinduoduo’s Temu and Alibaba’s Miravia. Omnichannel retailers, such as Walmart, will also rapidly build out their 3P businesses and assortments, while category-specific platforms continue to be launched.

May 16, 2024 | flywheeldigital.com | Mark James

Amazon is a prominent marketplace across Europe and it is booming with opportunity, but replicating a successful North American Amazon business across the pond is by no means straightforward. Firstly, there isn't one "Amazon Europe" marketplace—Amazon operates in several European countries, so before you even get started you have to decide which marketplaces you want to enter. Secondly, Europe is famed for its diversity of languages and cultures, and this applies to eCommerce too.