Funworld Magazine

3 weeks ago | iaapa.org | Scott Fais

On the eve of the 75th anniversary of the family-owned company bearing his family name, Chris Herschend has a lot to be pleased with. “The thing I'm most proud of in the company is how you can pretty much talk to anybody in the business—at any level—and ask them, ‘What's our mission?’ And they know it’s ‘Creating memories worth repeating,’” Chris says. April 1 marks 75 years to the day that Chris’ grandparents began offering memorable tours into Marvel Cave in the Ozark Mountains of Missouri.

Mar 21, 2024 | iaapa.org | Scott Fais

On Thursday, March 21, 60 years to the day that SeaWorld San Diego first opened, SeaWorld parks across North America began a coordinated celebration. With the slogan, “There’s more to sea,” the nine-month event will usher in new entertainment experiences, food and beverage (F&B) items, merchandise, and return walkabout costume characters to the parks—including an orca character with a familiar name.

Dec 5, 2023 | iaapa.org | Juliana Gilling

“Exuberance” is the word that Dr. Helen Charman, director of Learning, National Programmes and Young V&A, uses to describe the V&A’s former Museum of Childhood, newly transformed into Young V&A in London. The museum’s playful energy is evident in the children who whizz into the airy atrium on scooters ahead of their grown-ups, in the shrieks of delight as kids’ hand-built towers of blue blocks rise and fall, and in the glee of those who dress up and dance on stage. Their excitement is contagious.

Aug 11, 2023 | iaapa.org | Lisa Beach

While new rides, shows, and entertainment create buzz when they debut, attractions of all sizes and budgets can generate positive publicity year-round with the right strategies. IAAPA News turned to three industry pros for their best tips. “When you invest in [members of local] media as people, it pays dividends in the stories they write,” says Quinn Bryner, director of public relations at Hershey Entertainment & Resorts.

Apr 18, 2023 | iaapa.org | Scott Fais