Gaurav Tiwari

1 week ago | gauravtiwari.org | Gaurav Tiwari

First impressions aren’t Just Visual. They’re Emotional. You never get a second chance to make a first impression. Especially when you’re a startup. The second someone lands on your website, sees your social post, or holds your business card, your visual identity is doing all the talking before your pitch even begins. Your logo. Your color palette. Your typography. Your vibe. That’s what visual identity is, it’s not just how your brand looks. It’s how it feels.

1 week ago | gauravtiwari.org | Gaurav Tiwari

The age of ad fatigue and banner blindness has made personalization a buzzword rather than a survival strategy. But so many brands still stick to cheap tricks like stamping a first name on an email or targeting audiences by age. Online casinos work on another level. Their secret is using behavioral data, real-time feedback and ethical AI to build intuitive experiences based on experience design. The result? Engagement and loyalty are up, and loyalty is up – and that competitive edge is hard to match.

3 weeks ago | gauravtiwari.org | Gaurav Tiwari

There’s no shortage of academic writing services online. And let’s be real, most look the same and work the same. Same promises. Same buzzwords. Same glowing testimonials from stock photo students. So, when I came across PaperHelp, also known as PaperHelp.org — a name that’s been around since 2008 — I decided to dig in, try it a few times over the years, and see if it’s worth your money in 2025.

3 weeks ago | gauravtiwari.org | Max Miller

Nowadays, you can’t even take a walk without hearing something about AI and its game-changing powers. Still, many small businesses think of it as something the “tech-savvy guys” would use. Plus, no regular folks really understand where machine learning (ML) fits into all of this. Add a teeny-tiny budget for tech investments, and you have the perfect recipe for being left in the dust. Here’s the twist: Machine learning can be one of the most powerful tools for small and midsize businesses (SMBs).

1 month ago | gauravtiwari.org | Gaurav Tiwari

You know how they say a Mac “just works”? Yeah, that’s only partly true. Out of the box, macOS is slick — no doubt. But if you’re serious about getting real work done, you need the right stack of apps behind it. And there are a lot of apps in the Mac operating system ecosystem. I use a MacBook Air M1 (from 2020, but it still works really well) as my portable workhorse and a Mac mini M4 with 24GB of RAM and a 512 GB SSD as my main production machine (see my Toolbox).