Good On You

The Good On You app assists you in selecting fashion brands that contribute positively to society, the environment, and animal welfare.

National

English

Online/Digital

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Global

#81609

United States

#42624

Lifestyle/Fashion and Apparel

#1281

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Articles

Meet the Cool Brand Serving Style and Women’s Empowerment

1 week ago | goodonyou.eco | Amy Miles

This is a sponsored article about a brand that was independently assessed by our rigorous ratings system. We’re proud to only collaborate with “Good” and “Great” rated brands. Learn more. “Good”-rated fashion brand BASTET NOIR started life as an online marketplace before a chance meeting changed its course—and founder Daniela Milosheska’s life.
10 Things to Know in Sustainable Fashion and Beauty This May

1 week ago | goodonyou.eco | Amy Miles

Every month the Good On You team scours the internet to bring you the sustainable fashion and beauty news that matters. Here’s what you need to know in May 2025. A greenwashing lawsuit brought against Adidas by NGO Environmental Action Germany (DUH) has been successful, per Sustainability Magazine.
Fashion’s Spineless Season: Brands Retreat From ESG and DEI as Extremism Rises

2 weeks ago | goodonyou.eco | Sophie Benson

As political extremism reshapes the global landscape, fashion brands are quietly retreating from public commitments to sustainability and diversity. This pivot isn’t only about ethics—it’s also shortsighted business that risks long-term brand value for questionable short-term gains.
Wondering How to Start Addressing Your Wardrobe’s Impact? Arizona Muse Has Answers

3 weeks ago | goodonyou.eco | Amy Miles

This is a sponsored article about a nonprofit media platform that promotes sustainable values. Learn more about our partnerships. When you’re confronted with the myriad of sustainability issues created by the fashion industry, it’s hard to know where and how to start making a change. For Arizona Muse, it’s using her platform as a model to encourage others to think more about the impact of their wardrobes and choices, and in particular, to think about the origins of the materials they’re wearing.
Is On Running Sustainable? Here’s What Our Rating Says

4 weeks ago | goodonyou.eco | Amy Miles

Business is booming for On Running—the Swiss sportswear brand founded in 2010 is now challenging behemoths like Nike and adidas. But the brand only rates “It’s a Start”, showing that it’s not as committed to transparency and sustainability as you’d expect from an innovator like this. Read on to discover where On Running is making progress, and where it’s falling short. This article is based on the On Running rating from February 2025 and may not reflect claims the brand has made since then.
Our Top-Rated More Sustainable Alternatives to Sézane

1 month ago | goodonyou.eco | Amy Miles

Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more. Parisian label Sézane is at the fore of the “French girl style” trend and is an Instagram sensation, boasting 4.8m followers at the time of writing. But its rating is “Not Good Enough”, so we’re offering some alternatives to the brand’s casual and cool designs.
12 Things to Know in Sustainable Fashion This April

1 month ago | goodonyou.eco | Amy Miles

Every month the Good On You team scours the internet to bring you the sustainable fashion and beauty news that matters. Here’s what you need to know in April 2025. A report from The Guardian at Paris Fashion Week charts an uptick in real animal fur and skins on the catwalk in response to emerging maximalism trends.
Here Are the 5 Best-Rated Brands of 2025 So Far

1 month ago | goodonyou.eco | Amy Miles

Published: 02 Apr 2025The majority of brands still receive our two lowest ratings—”Not Good Enough” and “We Avoid”—because they just aren’t being transparent enough about their actions. Some, however, are bucking the trend and paving the way for a more sustainable future in the fashion industry. Meet five of them here. Why do we rate brands? Brand ratings are the backbone of our mission at Good On You: to help you discover the very best sustainable fashion brands from around the world.
Got Eco-Anxiety? This Activist Is Showing Us How to Keep Hope Alive

1 month ago | goodonyou.eco | Amy Miles

In her new book, Climate Is Just the Start, activist Mikaela Loach helps young readers understand the climate crisis and its implications. It comes at an important moment as a recent survey found that 78% of primary-aged children have eco-anxiety, and they’re not the only ones—it’s affecting adults, too. Here, Loach explains her inspiration for writing the book, alongside five hopeful thinking points from its pages. They make for essential reading at any age.
9 Industry Insiders on What Sustainable Luxury Fashion Really Means

1 month ago | goodonyou.eco | Amy Miles

This week, the Institute of Positive Fashion Forum will seek to push the industry closer to circularity and net-zero targets through a range of keynotes and panel sessions. But what does a better future really look like? Shailja Dubé, the Institute’s deputy director, believes stringent target setting and driving equity through the supply chain are key.