Good On You

The Good On You app assists you in selecting fashion brands that contribute positively to society, the environment, and animal welfare.

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#74206

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#41445

Lifestyle/Fashion and Apparel

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Articles

The Big Pinkhushing: Brands Quit Pride, Revealing Their True Colours Were Never Rainbow

1 week ago | goodonyou.eco | JD Shadel

While brands once competed to slap “love is love” on everything during Pride Month, 2025 marks a dramatic corporate retreat. It’s “the big pinkhushing,” as our editor-at-large writes, where brands delete LGBTQ+ commitments, quietly stop Pride campaigns, and cancel donations. It exposes how shallow their rainbow capitalism always was.
11 More Sustainable Fashion Items the Good On You Team Is Loving This June

2 weeks ago | goodonyou.eco | Amy Miles

This is a sponsored article featuring brands that have been independently assessed by our rigorous ratings system. We’re proud to only collaborate with “Good” and “Great” rated brands. Learn more. June’s team picks showcase the diverse aesthetics you can find in more sustainable fashion—proving there’s something for everyone.
12 Things to Know in Sustainable Fashion and Beauty This June

3 weeks ago | goodonyou.eco | Amy Miles

Every month, the Good On You team scours the internet to bring you the most notable sustainability news from the fashion and beauty sectors. With support from the French government and the European Union, Circ will build a new textile recycling plant in the country’s northeast region, with a scheduled opening in 2028. Reuters reports that it’ll be the first of its kind to recycle cotton and polyester on an industrial scale, processing 70,000 metric tons per year.
36 More Sustainable Clothing Brands From Australia and New Zealand

3 weeks ago | goodonyou.eco

More ethical clothing and accessories brands from Australia and New Zealand, all rated "Good" or "Great" on Good On You.
Our Highest-Rated Sustainable Beauty Brand Sells Only One Product

1 month ago | goodonyou.eco | Amy Miles

Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more. “Great” brand Disruptor London harnesses the chemical engineering know-how of co-founder Sira Dheshan Naidu to create waterless, multi-purpose bars for cleansing, shampooing, conditioning, and shaving. They’re ideal for busy mums, time-strapped gym-goers, and everyone in between, but the best part?
Better Sustainability for Small Fashion Brands: The Ultimate Guide

1 month ago | goodonyou.eco | Amy Miles

Lots of brands are working to improve their sustainability and transparency, but with so many areas to address, it can be hard to know what issues to prioritise, how much to disclose to consumers, and how to communicate in the clearest way. In this guide for small brands, we’re sharing answers to the most common questions we’ve heard over a decade of helping brands improve.
Meet the Cool Brand Serving Style and Women’s Empowerment

1 month ago | goodonyou.eco | Amy Miles

This is a sponsored article about a brand that was independently assessed by our rigorous ratings system. We’re proud to only collaborate with “Good” and “Great” rated brands. Learn more. “Good”-rated fashion brand BASTET NOIR started life as an online marketplace before a chance meeting changed its course—and founder Daniela Milosheska’s life.
10 Things to Know in Sustainable Fashion and Beauty This May

1 month ago | goodonyou.eco | Amy Miles

Every month the Good On You team scours the internet to bring you the sustainable fashion and beauty news that matters. Here’s what you need to know in May 2025. A greenwashing lawsuit brought against Adidas by NGO Environmental Action Germany (DUH) has been successful, per Sustainability Magazine.
Fashion’s Spineless Season: Brands Retreat From ESG and DEI as Extremism Rises

1 month ago | goodonyou.eco | Sophie Benson

As political extremism reshapes the global landscape, fashion brands are quietly retreating from public commitments to sustainability and diversity. This pivot isn’t only about ethics—it’s also shortsighted business that risks long-term brand value for questionable short-term gains.
Wondering How to Start Addressing Your Wardrobe’s Impact? Arizona Muse Has Answers

2 months ago | goodonyou.eco | Amy Miles

This is a sponsored article about a nonprofit media platform that promotes sustainable values. Learn more about our partnerships. When you’re confronted with the myriad of sustainability issues created by the fashion industry, it’s hard to know where and how to start making a change. For Arizona Muse, it’s using her platform as a model to encourage others to think more about the impact of their wardrobes and choices, and in particular, to think about the origins of the materials they’re wearing.