Good On You

The Good On You app assists you in selecting fashion brands that contribute positively to society, the environment, and animal welfare.

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English

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#81609

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#42624

Lifestyle/Fashion and Apparel

#1281

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Articles

Our Highest-Rated Sustainable Beauty Brand Sells Only One Product

2 weeks ago | goodonyou.eco | Amy Miles

Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more. “Great” brand Disruptor London harnesses the chemical engineering know-how of co-founder Sira Dheshan Naidu to create waterless, multi-purpose bars for cleansing, shampooing, conditioning, and shaving. They’re ideal for busy mums, time-strapped gym-goers, and everyone in between, but the best part?
Better Sustainability for Small Fashion Brands: The Ultimate Guide

3 weeks ago | goodonyou.eco | Amy Miles

Lots of brands are working to improve their sustainability and transparency, but with so many areas to address, it can be hard to know what issues to prioritise, how much to disclose to consumers, and how to communicate in the clearest way. In this guide for small brands, we’re sharing answers to the most common questions we’ve heard over a decade of helping brands improve.
Meet the Cool Brand Serving Style and Women’s Empowerment

1 month ago | goodonyou.eco | Amy Miles

This is a sponsored article about a brand that was independently assessed by our rigorous ratings system. We’re proud to only collaborate with “Good” and “Great” rated brands. Learn more. “Good”-rated fashion brand BASTET NOIR started life as an online marketplace before a chance meeting changed its course—and founder Daniela Milosheska’s life.
10 Things to Know in Sustainable Fashion and Beauty This May

1 month ago | goodonyou.eco | Amy Miles

Every month the Good On You team scours the internet to bring you the sustainable fashion and beauty news that matters. Here’s what you need to know in May 2025. A greenwashing lawsuit brought against Adidas by NGO Environmental Action Germany (DUH) has been successful, per Sustainability Magazine.
Fashion’s Spineless Season: Brands Retreat From ESG and DEI as Extremism Rises

1 month ago | goodonyou.eco | Sophie Benson

As political extremism reshapes the global landscape, fashion brands are quietly retreating from public commitments to sustainability and diversity. This pivot isn’t only about ethics—it’s also shortsighted business that risks long-term brand value for questionable short-term gains.
Wondering How to Start Addressing Your Wardrobe’s Impact? Arizona Muse Has Answers

1 month ago | goodonyou.eco | Amy Miles

This is a sponsored article about a nonprofit media platform that promotes sustainable values. Learn more about our partnerships. When you’re confronted with the myriad of sustainability issues created by the fashion industry, it’s hard to know where and how to start making a change. For Arizona Muse, it’s using her platform as a model to encourage others to think more about the impact of their wardrobes and choices, and in particular, to think about the origins of the materials they’re wearing.
19 Fashion Brands From Canada Making Moves in Sustainability - Good On You

1 month ago | goodonyou.eco

Our guide to more ethical and sustainable clothing and accessories brands from Canada, to help you shop locally
Is On Running Sustainable? Here’s What Our Rating Says

1 month ago | goodonyou.eco | Amy Miles

Business is booming for On Running—the Swiss sportswear brand founded in 2010 is now challenging behemoths like Nike and adidas. But the brand only rates “It’s a Start”, showing that it’s not as committed to transparency and sustainability as you’d expect from an innovator like this. Read on to discover where On Running is making progress, and where it’s falling short. This article is based on the On Running rating from February 2025 and may not reflect claims the brand has made since then.
Our Top-Rated More Sustainable Alternatives to Sézane

1 month ago | goodonyou.eco | Amy Miles

Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more. Parisian label Sézane is at the fore of the “French girl style” trend and is an Instagram sensation, boasting 4.8m followers at the time of writing. But its rating is “Not Good Enough”, so we’re offering some alternatives to the brand’s casual and cool designs.
12 Things to Know in Sustainable Fashion This April

2 months ago | goodonyou.eco | Amy Miles

Every month the Good On You team scours the internet to bring you the sustainable fashion and beauty news that matters. Here’s what you need to know in April 2025. A report from The Guardian at Paris Fashion Week charts an uptick in real animal fur and skins on the catwalk in response to emerging maximalism trends.