Hauterrfly

Hauterfly is a unique platform that shapes the online habits of urban Indian women when it comes to spending their time and money. By offering premium, shoppable content, we guide women in exploring the latest trends in fashion, beauty, and lifestyle throughout the country. With a focus on captivating both readers and shoppers, our "content first" strategy allows us to establish a strong editorial presence. We engage fashion enthusiasts with compelling articles, carefully selected product recommendations, and valuable insights from celebrities, influencers, and experts, making us a go-to source for fashion information online. As a daily hub for shopping, our mission is to inspire personal style and encourage millennial women to discover and buy from their favorite brands, establishing us as the top destination for stylish finds and shopping guidance in India.