identity Magazine (Dubai)

Founded in 2002 by Motivate Publishing, identity magazine has consistently championed the region's development through innovative design and economic growth, establishing itself as a key player in the global design landscape. Now celebrating its 17th year, identity magazine is the go-to monthly publication for niche design enthusiasts. It offers high-quality, independent editorial content that showcases fresh ideas and innovative concepts from renowned design hubs around the world. This magazine is a vital resource for professionals in architecture, interiors, and property, as well as for design-savvy consumers and students. In the summer of 2018, identity.ae was launched as the online platform for identity magazine, focusing on contemporary design, architecture, interiors, lifestyle, and property in the Middle East. Based in Dubai, the website features engaging and inspiring news and articles covering a wide range of design topics, from home decor to industrial advancements and beyond. identity.ae is part of a broader family of id brand extensions, which includes the annual identity Design Awards and collaborative design talks and events with leading design brands and publishers.

National

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#2205498

United Arab Emirates

#51993

Hobbies and Leisure/Photography

#212

Traffic sources

Monthly visitors

Articles

Drifting into Summer

1 week ago | identity.ae | Aneesha Rai

Perennials, the renowned international design leader in luxury performance textiles and wallcoverings, sets the tone for summer 2025 with the launch of its newest collection, Sun Kissed. As the name suggests, the collection channels the gentle serenity of open waters and warm breezes, offering an immersive design experience that celebrates movement, light and calm through refined patterns, textures and tones.
The Fold - identity

1 week ago | identity.ae | Aneesha Rai

In collaboration with Iwan Maktabi LAB, Fold – the second collection by Rabih Geha – draws from his eponymous studio RG/A’s method of recycling old ideas into new ones. Suggesting a crumpled two-dimensional canvas, the design creates an optical illusion of folds through the use of shadows, despite being flat. This colourful series, woven with contrasting yet complementary hues, is intended as a statement piece for interiors. “Fold is a product of coincidence and instant realisation.
From Floorplans to Foodscapes

1 week ago | identity.ae | Aneesha Rai

Raised across continents, Ayesha Erkin’s early awareness of space grew into a career that fuses architecture, food and cultural storytelling. From her beginnings in residential design and sustainability, to founding the multidisciplinary studio People, Places & Spaces and the community initiative Brown Girls Food Club, Erkin’s work is evocative and community driven.
Between Sea and Sky

1 week ago | identity.ae | Aneesha Rai

Rooted in the legacy of the Daktylides family, founders of the Myconian Collection of hotels, Deos Mykonos is the newest addition to their portfolio – a luxurious hilltop sanctuary that captures the soul of Mykonos while reimagining island living for the modern traveller.
A New Chapter for Dubai - Jebel Ali Racecourse

1 week ago | identity.ae | Aneesha Rai

In a landmark move set to reshape the fabric of Dubai’s urban future, A.R.M. Holding has announced a dynamic partnership with globally renowned architecture studio BIG-Bjarke Ingels Group. Revealed during a signing ceremony attended by His Excellency Mohammad Saeed Al Shehhi, CEO of A.R.M. Holding, and Bjarke Ingels, Founder and Creative Director of BIG, the collaboration will see the development of a ground-breaking five-square-kilometre masterplan surrounding the iconic Jebel Ali Racecourse.
Textures at Play

1 week ago | identity.ae | Aneesha Rai

In an era where design is as much about emotional resonance as it is about aesthetics, the Japanese concept of ukiyo, which translates to “living in the moment, detached from the bothers of life”, emerges. Capturing this philosophy with a refined, tactile sensibility is the UKIYO collection, a ground-breaking collaboration between Cosentino and internationally renowned interior and product designer Claudia Afshar.
Summer Living - identity

1 week ago | identity.ae | Aneesha Rai

This summer, Urban Nest proudly introduces the latest Summer ‘25 collection: a bold and expressive range that captures the essence of travel, creativity, and design evolution. As the exclusive distributor for HKLIVING in the Middle East, Urban Nest offers interior designers and architects first access to this authentic and imaginative collection from the Dutch interior brand. Rooted in the art of exploration, the Additions ’25 line reflects the spontaneous beauty found in unplanned journeys.
Living with Masterpieces

1 week ago | identity.ae | Aneesha Rai

In an inspired continuation of a successful collaboration, Sedar Global and The Metropolitan Museum of Art (The Met) have launched the second chapter of their exclusive partnership: a limited-edition summer 2025 home interiors collection that brings world-famous masterpieces into the heart of modern living.
Bold Moves, Clean Lines

2 weeks ago | identity.ae | Aneesha Rai

This residence channels bold personal expression while honouring architectural clarity. Renovated with precision and style with the help of Serena Terzian and her team at SETE Interiors, the space reflects the client’s affinity for contrast, mood and curated design. Executed by Cherwell, with flooring by Nordic Homeworx, the apartment’s visual language is built on balance and material richness.
Duoflow - Jaquar’s Latest Wellness-Driven Shower Solution

2 weeks ago | identity.ae | Aneesha Rai

As temperatures soar across the UAE, finding comfort at home becomes more than a luxury — it’s a necessity. Jaquar, a global leader in bathroom and lighting solutions, introduces Duoflow, a ceiling-mounted shower system designed to transform daily routines into wellness rituals, helping Dubai residents cool down, unwind, and refresh.