Incisal Edge

Incisal Edge magazine is focused on providing readers with an advantage in the ever-evolving fields of health care and business. Since its inception in 1997, Incisal Edge, published by Benco Dental, showcases the most innovative ideas in the dental industry, delivering the latest advancements and the individuals driving them in a clear and engaging way. The magazine is best known for its annual “40 Under 40—America’s Best Young Dentists,” which celebrates the nation's most promising young dental professionals. Each year, it also highlights “The 32 Most Influential People in Dentistry” and includes a variety of insightful columns and features. Readers can find valuable marketing strategies, operational advice, and updates on the newest clinical developments and essential tools for enhancing both their practice and lifestyle.

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Good Business

2 months ago | incisaledgemagazine.com | Sarah Miller |Ed Kobesky

By Sarah Miller, MPAWHEN PEOPLE THINK of philanthropy, they most likely think of donating, volunteering, giving back in general. They often don’t fully appreciate philanthropy’s role as a smart business strategy. Dental practices that give will build trust with their community, enhance patient and employee loyalty and potentially increase their word-of-mouth referrals.
Vintage VR

Jan 24, 2025 | incisaledgemagazine.com | Ed Kobesky |Larry Cohen

CLOSE Incisal Edge | 2025 WinterThe 12th Annual Lucy Hoobs ProjectGlobal Heroines-------------------------------Brave women advancing dentistry READ THIS HERE MAYBE LATER COLGATE GAVE DENTISTS these handy gadgets “to help provide increased motivation for patients,” according to the box. Back when most TVs were black-and-white and the internet was unfathomable, View-Masters were the closest thing to a virtual reality headset.
The 12th Annual Lucy Hobbs Project

Jan 22, 2025 | incisaledgemagazine.com | Ed Kobesky

By: Jerilyn Forsythe + McKenzie KupchikTHE DOZEN YEARS of the Lucy Hobbs Awards have ushered forth a parade of admirable, accomplished women working in countless ways to drive dentistry forward. The awards are named for the first American woman to earn a dental degree: Lucy Hobbs Taylor did so in 1866, persevering at last after many years of institutional resistance. This year, we’re recognizing the importance of a sense of place to any dental practitioner—any professional at all, really.
On the Money

Jan 22, 2025 | incisaledgemagazine.com | Kristen Jordan |Ed Kobesky

By Kristen JordanVEN THOUGH THEY can be scary to look at, most people keep a close eye on their investment portfolios. How else can you course-correct your choice of stocks or mutual funds? Maybe you don’t check their performance daily, but you certainly don’t go years without looking at your statements. Yet in my experience, far too many practice owners wait years between practice valuations. They should do so regularly.
Wall Of Fame

Jan 22, 2025 | incisaledgemagazine.com | Ed Kobesky

DR. JONATHAN CALLIA is feeling uneasy. Like most successful doctors who have grown their practices across several locations, he built all five of his Austin, Texas–area offices around his patients. But while his newest Central Texas Periodontics outpost is the most attractive and functional yet, he hasn’t fully made peace with one thing. “I still have mixed feelings about the guitars,” he says.
It’s Up to Us

Jan 22, 2025 | incisaledgemagazine.com | Ed Kobesky

MOST PEOPLE don’t know the name Elizabeth Cascaden, but they should. Nineteen years ago, she started the annual Women in Dentistry expo, a popular regional event in Michigan. It might not seem like a long time ago, but in the 2000s, educational and networking events bringing together women from across all facets of dentistry were few and far between.
DSO Do-Over

Jan 22, 2025 | incisaledgemagazine.com | Ed Kobesky

What’s stoking demand for assistance with opening and building independent ortho practices? Consolidation in the market. The orthodontic practice business model has been so good for so long, which attracts investors and corporate dentistry. When I started out 20-plus years ago, what surprised me most about this industry is how anti-advertising it was. The American Association of Orthodontists was 100 percent against advertising.
Stuck on You

Jan 22, 2025 | incisaledgemagazine.com | Ed Kobesky

CLOSE Incisal Edge | 2025 WinterThe 12th Annual Lucy Hoobs ProjectGlobal Heroines-------------------------------Brave women advancing dentistry READ THIS HERE MAYBE LATER SOMETIMES, “universal” products are great at some things and not as good at others. But OptiBond Universal 360 from Kerr really can be your sole go-to for all restorative procedures.
Escape Pod

Oct 7, 2024 | incisaledgemagazine.com | Larry Cohen |Ed Kobesky |Andrew Vallo

By Andrew Vallo, DDSANOTHER 80-MINUTE commute home from my public health job in rural Ohio. The year was 2016, and as a freshly minted DDS, I did this five days a week from Columbus. Fortunately, I got to pass the time learning from some of dentistry’s brightest minds as they lectured on topics including practice management, overhead reduction, patient experience and marketing.
The 14th Annual 40 Under 40

Sep 26, 2024 | incisaledgemagazine.com | Larry Cohen |Ed Kobesky

CLOSE Incisal Edge | 2024 Fall The 14th Annual 40 Under 40 America's Top Young Dentists ------------------------------- The definitive ranking of the people driving dentistry's future READ THIS HERE MAYBE LATER BY ROBERT ELSENPETER • PHOTOGRAPHY BY MICHAEL JOHN GENTLE AND JUNE MUSTO • SHOT ON LOCATION AT INK 48 HOTEL, NEW YORK, NEW YORK: INK48.COM FASHION DIRECTOR AND PRODUCER JEFFREY AMPRATWUM • WOMENSWEAR EDITORS MEGAN TISCHHAUSER, MARIELA SUAYA • MENSWEAR EDITORS JEFFREY AMPRATWUM, JESSICA...