IT Market Strategy
In April 2023, Merv Adrian brought back his consultancy, IT Market Strategy, located in Pleasanton, California. He first established this firm in 2009 after gaining three decades of experience in the industry. IT Market Strategy serves software vendors in areas like Database Management Systems (DBMS), Business Intelligence, and data management, helping them identify market opportunities and develop products that align with both current and future demands. Their work typically involves identifying potential customers, creating effective messaging for buyers, designing marketing campaigns to deliver those messages, and successfully implementing those campaigns across various channels.
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Jun 5, 2024 |
itmarketstrategy.com | Merv Adrian
In my last post, I described the changes at the top of the $103.2B revenue DBMS market, with trends we have watched as they evolved and matured over the past few years. As in that post, I will note significant changes Gartner made in their prior year revenue estimates, with a nod to some other changes changing the landscape.
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May 31, 2024 |
itmarketstrategy.com | Merv Adrian
Gartner has published its DBMS market revenue number estimates for 2023, the culmination of a huge annual effort across all software categories. You can find Robin Schumacher’s report at https://lnkd.in/gj_mN4Y2 (clients only) and as usual, there are numerous interesting changes. DBMS revenue crossed a major milestone – it is now a $100B market. Gartner substantially restated its estimated prior year revenue for numerous vendors.
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Apr 23, 2024 |
itmarketstrategy.com | Merv Adrian
For years now, I’ve been watching the excruciatingly slow process of ISO language standard development as a number of academicians, national standards bodies, scientists and DBMS firms inched their way towards the creation of a standard query language for graph DBMS. To put this in perspective, the ISO has created exactly one DBMS language standard since 1987. Most likely you have heard of it: SQL.
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Apr 23, 2024 |
itmarketstrategy.com | Merv Adrian
The FOMO-based frenzy over GenAI is continuing, with investment activity, marketing blitzes, conferences, product announcements and more all off the charts. We’ve seen this “leap before you look” excitement lead to bad outcomes so many times. Maybe this time around, we can get a bit of perspective, and have a plan, before the spending and development start.
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Apr 20, 2024 |
itmarketstrategy.com | Merv Adrian
My friend, Gartner analyst Adam Ronthal, has updated his famous “spaghetti chart” of DBMS market share for 2023, and as usual, even a quick inspection is very instructive. The leading 4 (AWS, Microsoft, Oracle and Google) held their positions. Some “hot” players are continuing to rise, while old stalwarts continue to hold on or drop further. For example, IBM and SAP remained unchanged in the 5th and 6th positions.
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