KWFB-FM (Wichita Falls, TX)

KWFB (100.9 FM) is a radio station based in Holliday, Texas, serving the Wichita Falls region. The station is owned by Falls Media, LLC. Its studios are situated on Kemp Boulevard, to the south of downtown Wichita Falls and near Midwestern State University. The transmitter can be found on the northeast side of Holliday.