Lightning Media Partners

Oct 25, 2023 | lightningmediapartners.com | Nicole Fallon

The world of content marketing is always changing. If your content strategy is stagnant, you’ll soon find your business left behind in a sea of competitors. “Businesses that don’t invest in content marketing are missing a huge opportunity to connect with their audience by showcasing their expertise and value,” said Nicole Fallon-Peek, co-founder of Lightning Media Partners.

Oct 25, 2023 | lightningmediapartners.com | Nicole Fallon

Charity work within an organization can help bring your team closer together and develop a strong company culture — no matter how far apart team members are. It builds morale within a company by giving your team a chance to get to know their colleagues’ passions and favorite causes. Employees also develop leadership and communication skills through volunteer work that contributes to overall career development.

Oct 25, 2023 | lightningmediapartners.com | Nicole Fallon

Lightning Media Partners’ main client group — digital publishers — demands a specialized approach to SEO. Unlike small businesses that have niche industries and tight keyword lists, digital publishers can target thousands of keywords each year depending on their industry. With the sheer volume of content publishing companies create each day, digital publishers have to approach SEO differently.

Oct 25, 2023 | lightningmediapartners.com | Sean Peek

Often, business owners think that intrusive marketing tactics like commercials or pop-up ads work best to set their brand apart from competitors. However, potential customers don’t want to be bombarded with details about products or services. They do want information that would benefit them in some way — information they choose to consume. By incorporating the basics of content marketing into their strategy, businesses can reach a wider audience than they thought was possible.

Oct 25, 2023 | lightningmediapartners.com | Sean Peek

When it comes to content marketing, B2C brands get to have all the fun…right? Wrong. While tactics like Buzzfeed-style quizzes or Duolingo’s viral TikTok strategy might not be the best fit for your B2B brand, you still need creative and compelling content to engage, retain, and convert your target audience. In fact, because the sales cycle for B2B companies is often much longer than that of B2C brands, building brand credibility by delivering valuable content may be even more impactful.