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How the team behind The Traitors: Uncloaked rewrote the companion podcast playbook

Feb 2, 2024 | listen.co.uk | Darby Dorras

3.15 million linear viewers tuned in for the finale of The Traitors: Uncloaked in January 2024. The achievement marked seven times the BBC 2 slot’s average viewership. Here’s how we took everything we know about creating hit companion podcasts, and rewrote it to create the companion show that lead, and supercharged, the social conversation around The Traitors. ‘A Podcast With Some Cameras Pointed At It’ had to be the approach.