Localogy

Localogy is the sole trade association dedicated to enhancing and expanding the $10 trillion U.S. Local marketplace. This initiative benefits our members as well as the over 30 million local and small businesses that rely on them daily.

International

English

Trade Association

Outlet metrics

Domain Authority

Ranking

Global

#2228293

United States

#821196

Business and Consumer Services/Online Marketing

#2017

Traffic sources

Monthly visitors

Articles

Google and Microsoft Double Down on AI Productivity

Jan 16, 2025 | localogy.com | Mike Boland

We continue to see AI thrown against the wall to see where it sticks. A common refrain in this publication is that eventual AI integrations will be somewhere between zero and its current hyped-up application to everything that moves. The sweet spot will be solving real pain points like saving time. One such area is workplace productivity – automating rote tasks in everything from composing emails to finding the best formula for your spreadsheet.
Local Radar: Independent Hotels, Healthcare & Dietitians

Jan 15, 2025 | localogy.com | Mike Boland

In this edition of Localogy’s Local Radar, we examine newly funded companies X, Y & ZLike a lot of brick-and-mortar business categories, hotels are divided between massive brands and smaller independent entities. And with that delineation comes dividing lines in capabilities. For example, large international hotel chains have IT departments and customized software to run their operations, such as booking systems.
Local Radar: Independent Hotels & Healthcare

Jan 15, 2025 | localogy.com | Mike Boland

In this edition of Localogy’s Local Radar, we examine newly funded companies Safara and healthcare solutions Carecode & Culina HealthLike a lot of brick-and-mortar business categories, hotels are divided between massive brands and smaller independent entities. And with that delineation comes dividing lines in capabilities. For example, large international hotel chains have IT departments and customized software to run their operations, such as booking systems.
Sprout Social Emphasizes the Why and How of Social Marketing

Jan 14, 2025 | localogy.com | Mike Boland

Social media is engrained into the cultural fabric – so much so that it’s become a standard part of the marketing mix. But to what degree is this a marketing imperative today? That question hinges on a few things, such as how much time consumers are spending on social, and how influential it is. Sprout Social endeavored to answer these questions and quantify the answers in its latest report, What Consumers Want on Social.
Thryv Ties it All Together with SMB Reporting Center

Jan 10, 2025 | localogy.com | Mike Boland

A few weeks ago, Thryv added an analytics tool to its arsenal of SMB SaaS offerings. Known as the Thryv Reporting Center, it “ties everything together” with performance data and insights to SMBs to help them optimize their marketing and operations. This represents a few key trends in SMB Saas. Backing up for those unfamiliar, Thryv is a SaaS growth engine used by 100K+ SMBs globally for marketing and operational support.
TikTok & the Local Landscape: A Conversation with Damian Rollison

Jan 9, 2025 | localogy.com | Mike Boland

One ongoing question mark in the world of local media and advertising is TikTok. It has been a new and disruptive force with orbiting questions for the past several years. But now we’re faced with a new set of questions given its geopolitical headwinds and uncertain fate as a U.S. operation. So in honor (excuse the pun) of tomorrow’s Supreme Court activity when it will hear arguments, we’re publishing a recent interview we conducted with SOCi Director of Market Insights, Damian Rollison.
Local Radar: SMB Expenses, Cross-Border eCommerce, and Legal SaaS

Jan 8, 2025 | localogy.com | Mike Boland

In this edition of Localogy’s Local Radar, we examine newly funded companies Mynt, Zimi & LawhiveOne of the hallmarks of SMB Saas is enabling tech that helps small companies act like big ones. For example, unlocking and democratizing functions that were previously reserved for large businesses. This can be seen in tools like Shopify and Stripe that bring plug & play eCommerce and payment processing, respectively, to down-market endpoints.
Tiger Pistol's Planning Guides Get Targeted & Tactical

Jan 7, 2025 | localogy.com | Mike Boland

To kick off 2025, Tiger Pistol has announced a series of planning guides for localized marketing. Following in the footsteps of its “Playbook” reports published throughout 2024, the goal of its planning guides is similarly to provide a sort of PSA for local marketers. And the full series is available on day 1. Both the playbook and planning-guide series are free resources with valuable and tactical info for local businesses, but the subtle differences between them are evident.
Explore vs. Exploit: The Shifting Ground of User Intent

Jan 3, 2025 | localogy.com | Mike Boland

One of the hallmarks of Google’s business models from the very beginning was its alignment with explicit user intent. It addressed the classic “half of my ad dollars are wasted” dilemma in legacy media by giving users a tool to specify exactly what they were looking for. That makes it naturally monetizable. This is still the case in search of course, but it increasingly propels competitive forces such as Chat GPT and even searches that increasingly happen on TikTok.
What's the State of SMB-Focused Website Builders?

Jan 3, 2025 | localogy.com | Mike Boland

Tech product reviews are plentiful in today’s attention economy. We geek out all the time with YouTube video reviews of the latest gear – everything from digital cameras to TVs to AV receivers. Among our favorite reviewers are Caleb Dennison (TVs), as well as Andrew Robinson (audio gear). But software reviews aren’t as prolific, as it’s not something you can touch & feel, so they aren’t as popular. Reviews of website builders for example aren’t as sexy as the newest Sony TV.