Lux Research

Jan 5, 2024 | luxresearchinc.com | Ujwal Arkalgud

Learn five ways CPG companies can actually motivate consumer behavior and drive purchase for sustainable alternatives. Since inflation has become an issue for the advancement of consumer demand for sustainable solutions and products, consumers are looking for a reason not to make sustainable choices.

Aug 17, 2023 | luxresearchinc.com | Ujwal Arkalgud

In the dynamic and complex world of business, staying ahead of consumer trends is more than essential — it’s a strategic advantage. At Lux Research, we recognize the significance of understanding consumer trends as a vital part of corporate success. Our platform, Lux MotivBase, leverages data-driven insights and our deep anthropological model to decode consumer behavior, enabling your brand to navigate the market with confidence and seize opportunities for growth.

Aug 9, 2023 | luxresearchinc.com | Ujwal Arkalgud

In the ever-changing digital landscape, understanding consumer behavior is not just a necessity but also a strategic advantage. As cultural anthropologists and entrepreneurs, we’ve seen firsthand how predictive analytics can be a game changer for businesses, especially those in the B2B technology sector. At Lux Research, where we currently serve in leadership roles, we recognize the power of predictive analytics in shaping the future of consumer behavior.

Jul 17, 2023 | luxresearchinc.com | Ujwal Arkalgud

In our quest to understand the genesis of innovation, we must first grapple with a more fundamental question: How is culture created? Or, more precisely, how do we, as humans, assign meaning to new ideas within our cultural landscape? Consider the evolution of modern fair trade coffee culture as an example. When the concept of fair trade coffee first emerged, it was a niche idea, championed by a small group of consumers who were deeply concerned about the fair treatment of coffee growers.