Marketing and Pharma

1 week ago | marketingandpharma.com | Beth Snyder Bulik

VML Health’s new HealthFutures trend report was inspired by World Health Day, but the insights in it were driven by the many macro trends relevant to pharma and health care from its broader annual Future 100 report. VML Health global chief client officer and head of North America, Jason Gloye, initially dove into the 271-page encyclopedia of consumer and behavioral trends to surface pertinent pharma and health findings for an internal presentation.

1 week ago | marketingandpharma.com | Beth Snyder Bulik

As Daiichi Sankyo continues to build brand recognition in the US, it’s leaning into its history and a long-held connection. More than 110 years ago, the first president of Sanyko, Jokichi Takamine, facilitated the gift of 3,000 cherry trees to the US in Washington, DC. He worked with the then-mayor of Tokyo Yukio Ozaki to deliver the trees for the project helmed by then-First Lady Helen Taft.

1 week ago | marketingandpharma.com | Beth Snyder Bulik

A year after debuting its first consumer campaign for the Bimzelx brand in psoriasis, UCB is expanding to other indications. UCB’s “Get Yourself Back” umbrella campaign recently launched new TV ads for Bimzelx’s psoriatic arthritis indication. New digital and social efforts also connect the brand to two of its other indications: ankylosing spondylitis and non-radiographic axial spondyloarthritis.

1 week ago | marketingandpharma.com | Beth Snyder Bulik

Johnson & Johnson is still the most valuable pharma brand in the world – for the seventh year in a row – but obesity drug makers are surging. Eli Lilly leapfrogged into the second spot, up from No. 5 last year, while Novo Nordisk moved up to No. 6 from No. 9 last year in Brand Finance’s latest 2025 annual ranking. While J&J dominated the field with a brand value of $15.5 billion in this year’s evaluation, Lilly improved to $8.1 billion and Novo grew to $5.5 billion.

1 week ago | marketingandpharma.com | Beth Snyder Bulik

Klick Health is reimagining market research focus groups using AI healthcare professionals. Its new HCP AI FocusGroup can generate hundreds or even a few thousand virtual doctor personas simulated to mirror any type of healthcare provider. The virtual HCPs answer questions about marketing messages, review advertising concepts and give suggestions for improvement. In one recent example Klick used the technology for a client’s oncology brand.