Media Moves

In 2007, Veronica Villafañe established Media Moves after recognizing that Latino journalists and Hispanic media were often underrepresented in industry publications. Her goal was to transform the narrative around Latinos in the media, aiming to "turn footnotes into headlines" and highlight the achievements of these professionals, challenging the belief that there aren’t enough qualified individuals in the field. Media Moves focuses on the career advancements and successes of Latinos within the media landscape, as well as providing news related to the industry. Since its launch, Media Moves has become a well-respected news source, frequently cited by various publications, and serves as a vital online resource that often features exclusive stories and insights about networks like Univision and Telemundo.

National

English

Online/Digital

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Global

#2424202

United States

#624217

News and Media

#14496

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Articles

Gray Media promotes Juan Toro to senior director of multi-platform Spanish news

1 week ago | mediamoves.com | Veronica Villafañe

Juan Toro has been promoted to Senior Director of Multi-Platform Spanish News and Content at Gray Telemundo Affiliate Station Group, effective immediately. In this expanded leadership role, Toro will guide the strategic direction, editorial quality, and distribution of Spanish-language news and storytelling across Gray’s 44 Telemundo affiliate stations.
Orlando Peña Aurquia joins KSTS Telemundo 48

1 week ago | mediamoves.com | Veronica Villafañe

Orlando Peña Aurquia joins KSTS Telemundo 48 as its new meteorologist and climate reporter. He will provide weather forecasts and climate coverage for the Telemundo-owned Bay Area station’s newscasts. His first day is today Monday, April 14. Peña Aurquia most recently spent a year as a meteorologist for Univision San Antonio, also covering the Austin market. During his time at the station, he also produced environmental and climate stories.
Ana Valdez joins KWCH 12 News as an MMJ

1 week ago | mediamoves.com | Veronica Villafañe

Ana Valdez has joined KWCH 12 News, the CBS affiliate in Wichita, as a multimedia journalist. This is her first on-air TV job after completing her master’s degree in bilingual journalism from Columbia University. Valdez previously spent a year as a bilingual reporter for the Mott Haven Herald, covering the Hispanic community in the South Bronx in both English and Spanish. During her time in New York, she also interned for WNBC and Telemundo 47, covering the Tri-State area.
Natalie Cabieses promoted to news director at KCCI

1 week ago | mediamoves.com | Veronica Villafañe

Natalie Cabieses has been named news director at KCCI-TV, the Hearst-owned CBS affiliate in Des Moines, Iowa. She becomes the fifth news director in the station’s 70-year history. Cabieses served as assistant news director at KCCI from February 2024 to March 2025 before her promotion. Prior to KCCI, she worked as executive producer at WISN-TV in Milwaukee from June 2021 to January 2024, where she oversaw the Kyle Rittenhouse trial coverage.
Former TelevisaUnivision exec José Rodríguez launches own consulting firm

2 weeks ago | mediamoves.com | Veronica Villafañe

Former TelevisaUnivision executive José Rodríguez has launched High Point Agency, a firm specializing in publicity, talent relations, and consulting for the entertainment industry. With more than 20 years of industry experience, Rodríguez aims to promote and position Hispanic talent in music, film, and television while helping brands connect with Spanish-speaking audiences. He will remain based in Los Angeles with teams in New York City, Miami, and Mexico City.
Telemundo promotes Marta Planells and Leticia Herrera

2 weeks ago | mediamoves.com | Veronica Villafañe

NBCUniversal Telemundo Enterprises has promoted two news executives. Marta Planells has been named VP of Digital News and Streaming, advancing from her role as Senior Director of Digital News. She will oversee digital, social media, and mobile app content for Noticias Telemundo and the 24/7 news streaming service Noticias Telemundo AHORA, which she helped launch in 2024.
Santiago Gallego joins Telemundo Chicago as reporter and anchor

2 weeks ago | mediamoves.com | Veronica Villafañe

Santiago Gallego will join the Noticiero Telemundo Chicago team as a reporter and anchor starting Monday, April 7. He will contribute to the station’s late morning, afternoon, and evening newscasts, while also serving as a back-up anchor. Gallego makes the move to the Windy City from San Antonio, where he began his on-air career with Noticias 60 Telemundo as a multimedia journalist in 2014.
Javier Pons upped at Telemundo Studios, will also lead network entertainment

3 weeks ago | mediamoves.com | Veronica Villafañe

Javier Pons has been promoted to Chief Content Officer and Head of Telemundo Studios, where he will lead development and production of scripted content for Telemundo network and streaming platforms. Additionally, he will now oversee the network’s entertainment division, focusing on unscripted programming, daily shows, and live specials. Pons assumes these responsibilities following Ronald Day’s exit as Telemundo’s President of Entertainment in February 2025.
Helga Silva retires, Liliet Heredero named VP of News at Telemundo 51

3 weeks ago | mediamoves.com | Veronica Villafañe

Veteran news executive Helga Silva has retired as Telemundo 51’s Vice President of News, concluding a distinguished 50-year career in media. Silva headed the news department at Telemundo’s local Miami station WSCV since 2011. Before that, she had a brief non-news stint as an executive producer of “Persiguiendo Injusticias,” a crime-solving show for Telemundo network. She previously led Univision newsrooms as news director and VP of News at stations in New York and Miami for more than 12 years.
Estrella MediaCo taps Carlos Perez for VP, Regional Director of Sales

3 weeks ago | mediamoves.com | Veronica Villafañe

Carlos Perez has joined Estrella MediaCo as Vice President, Regional Director of Sales for the Los Angeles region. In his new role, Perez will oversee integrated sales efforts across digital, TV, and radio media outlets in L.A. He will focus on developing innovative strategies and solutions to drive client success. His appointment follows MediaCo Holding Co.’s decision to proceed with its plans to acquire Estrella Media’s radio and TV stations.