Mediashotz

1 week ago | mediashotz.co.uk | Mark Johnson

Effie Worldwide has announced beauty and cosmetics brand eos as the winner of the prestigious Iridium Award, for the 2024 Global Best of the Best Effie Awards. The competition awarded eos’ “Evolution of Smooth” brand campaign – brought to life by Mischief @ No Fixed Address – as the single most effective marketing effort in the world.

1 week ago | mediashotz.co.uk | Mark Johnson

The Brandtech Group has launched a new pilot programme with Imperial College Business School to enable MSc Strategic Marketing Online students to be trained on how to use its Gen AI marketing platform, Pencil, for a hands-on Gen AI learning experience. The pilot programme will be part of the university’s MSc Strategic Marketing Online on-campus week and has been designed to bridge the gap between theory and practice.

1 week ago | mediashotz.co.uk | Mark Johnson

We Are Social has been appointed by international snacking giant, pladis, to handle the social media and influencer management for its McVitie’s brand across Germany, Switzerland, Italy and Sweden. The company’s Amsterdam office, which will lead the McVitie’s brand work, kicks off activity with the launch of a new brand platform, True Originals, across social media.

1 week ago | mediashotz.co.uk | Mark Johnson

Creative Circle, a not-for-profit organisation owned by the UK’s creative community, and Global, the Media & Entertainment group, have joined forces to launch The Creative Town Hall (CTH) – a nationwide initiative to inspire creativity and elevate the influence of the UK’s creative advertising industry on a global stage. The Creative Town Hall will kick off with a series of events across the UK with the first taking place on 6 May at Havas HQ titled “Embrace the Crazy”.

1 week ago | mediashotz.co.uk | Mark Johnson

Behind every successful man stands a woman, goes the age-old saying; but ZIJkant, a progressive women’s movement dedicated to wage equality in Belgium, and its agency mortierbrigade (a by The Network member), are taking the maxim one step further. In a darkly humorous campaign, ZIJkant is suggesting that behind every successful male employer stands an entire workforce of underpaid women.