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Rebranding: How to Do It Right (Without Wrecking What You’ve Built)

1 week ago | neilpatel.com | Neil Patel

Rebranding is risky. If you mess it up, you confuse your audience. If you do it right, you build a stronger, sharper identity that drives loyalty and growth. The problem is, many companies treat it like a simple logo swap. But it’s so much more than that. Let’s talk about how to do it right. A refresh is a visual update while a rebrand is a shift in perception. Know the why behind the changes you’re making and decide if a full rebrand is what you need to achieve your goal or if a refresh would suffice.
Key Updates from Google I/O & Marketing Live 2025

2 weeks ago | neilpatel.com | Neil Patel

Google I/O is the search giant’s annual developer conference, where the company announces new products and tech updates. It’s important for marketers and business owners to pay attention to these updates as they can have a big impact on SEO as well as how search engines are used altogether. This year, the Google I/O conference announced a number of AI-driven initiatives and other updates that have the potential to change the way people search.
Website Cost: Professional Design vs. DIY

2 weeks ago | neilpatel.com | Neil Patel

If you’re looking to get a new website for your small business, you’re probably asking one key question: how much does a website cost? And the not-so-helpful answer is: it depends. There are many different factors that go into a website’s design that are going to impact the overall cost, the biggest of which is deciding between DIYing your website design or hiring a professional designer.
SEO Monitoring: Tips, Tools, and Metrics

3 weeks ago | neilpatel.com | Neil Patel

Search engine optimization (SEO) is an essential strategy for increasing website traffic as well as your brand authority. The higher and more often you appear in search engine results, the better your website will perform. This is where SEO monitoring comes in. Once you’ve put together your SEO strategy and started implementing it, you’ll need to keep an eye on your results to make sure it’s actually working.
Event Sponsorship: How to Get Sponsors for Your Next Event

3 weeks ago | neilpatel.com | Neil Patel

Holding events can be a great way to promote your business and reach a wider audience. In fact, 78% of event organizers state that in-person events are their most lucrative marketing channel. But a big factor in your event’s success can boil down to event sponsorships. Getting other brands and organizations to sponsor your event can help boost your event’s budget and introduce your event to their audiences.
Manufacturing Marketing: Tactics to Try & Examples to Spark Ideas

4 weeks ago | neilpatel.com | Neil Patel

Wonder why manufacturers with inferior products and processes regularly outsell your company? I’ll let you in on a secret. It probably doesn’t have anything to do with your technology, your quality, or even your sales team. Instead, it’s a marketing issue. Potential buyers now research solutions independently long before they get on the phone with a sales representative. Which means you need to invest in marketing for your manufacturing business.
Build a Smarter Paid Media Strategy with Data

1 month ago | neilpatel.com | Neil Patel

If you’re relying on last year’s paid media plan as a blueprint for this year, you’re leaving growth on the table. Rising ad costs. Fragmented attention spans. Creators and influencers taking center stage. The media world is changing way too fast. What worked in 2024 won’t cut it for 2025. You need data to stay agile, make smarter decisions, and get the most out of every dollar. Let’s break down exactly how you can build a sharper, data-driven media strategy that’s built to perform.
Digital PR: What It Is + 10 Successful Examples

1 month ago | neilpatel.com | Neil Patel

Digital PR (or digital public relations) is a strategy focused on increasing awareness, visibility, and the reputation of your brand across digital channels. While the overall goal of this strategy remains similar to traditional PR, brands are able to take a much more targeted approach. Throughout this article, we’re going to introduce you to digital PR, cover some key benefits, and walk you through 10 successful digital PR tactics (complete with examples) that your brand can emulate.
How To Create PPC Campaigns For Real Estate Advertising

1 month ago | neilpatel.com | Neil Patel

Ever feel frustrated seeing Zillow or Realtor.com dominate search results, pushing your listings into oblivion? With roughly 5 million homes sold each year in the U.S., competition in real estate is fierce. Real estate PPC (pay-per-click) advertising puts the power back in your hands. It allows you to bypass crowded third-party sites and drive motivated buyers directly to your website, where you’re in full control of the experience. Setting up PPC campaigns doesn’t have to be complicated.
Automated Bidding Strategies

1 month ago | neilpatel.com | Neil Patel

Tired of manually adjusting PPC bids? One minute, you’re optimizing for conversions. The next, a competitor outbids you, throwing off your entire strategy. There’s a better way—automated bidding. AI-powered algorithms adjust bids in real time, helping you improve conversions, visibility, and ROAS without the guesswork. But here’s the thing—automated bidding isn’t a magic switch. Get it right, and it optimizes your budget and performance. Get it wrong, and you’ll overspend without results.