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Articles
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1 week ago |
neilpatel.com | Neil Patel
Ever wondered why some Airbnb hosts are booked solid while others struggle to get reservations? The answer is Airbnb SEO. With over five million hosts using the platform and over 7.7 million active listings, you’ll need to learn how to stand out from the competition. Here’s another interesting fact: Superhosts earn around than regular hosts. The difference? They know how to optimize their listings for Airbnb’s search algorithm.
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1 week ago |
neilpatel.com | Neil Patel
Expanding your PPC campaigns to international markets? It’s tempting to copy your existing ads, switch the location, and call it a day. But that’s a recipe for wasted budget. Search behavior, competition, and audience expectations change by region. To win, you need localized keywords, culturally relevant messaging, and a strategy that aligns with local ad regulations. This guide breaks it all down—so you can scale profitably and avoid common pitfalls.
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1 week ago |
neilpatel.com | Neil Patel
If your banner ads aren’t getting many impressions or clicks, it’s not just you. Many website visitors overlook these display ads on news sites and blogs. Which leads to low-performing campaigns. But you don’t have to make your ads easy to disregard. I’ll walk you through how to overcome banner blindness and run better display ad campaigns. Banner blindness prevents potential customers from seeing your ads, which compromises campaign performance.
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2 weeks ago |
neilpatel.com | Neil Patel
“The more, the merrier,” said no marketing executive ever while staring at an overloaded performance dashboard. Pageviews, traffic, conversions — plus a dozen more metrics that essentially tell the same story from different angles. “But what’s the gist?”“Hard to say… but hey, our pageviews doubled this month!”“Of course they did — we tripled our ad spend.”Any metric that doesn’t directly impact revenue, growth, or decision-making is a vanity metric. Start by asking the “So what?” question.
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1 month ago |
neilpatel.com | Neil Patel
Want to hear a little secret? SEO involves a lot of guesswork. It doesn’t matter how loud the “experts” shout. Only the search engines know how their algorithms really work. There is good information out there. But skepticism is your ally when it comes to SEO. It’s your best tool for navigating the maze of half-truths and downright untruths you’ll regularly encounter. “SEO myth” sounds self-explanatory, right? Something is either true or it’s not. Well, there are distinctions.
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