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SEO Monitoring: Tips, Tools, and Metrics

4 days ago | neilpatel.com | Neil Patel

Search engine optimization (SEO) is an essential strategy for increasing website traffic as well as your brand authority. The higher and more often you appear in search engine results, the better your website will perform. This is where SEO monitoring comes in. Once you’ve put together your SEO strategy and started implementing it, you’ll need to keep an eye on your results to make sure it’s actually working.
Event Sponsorship: How to Get Sponsors for Your Next Event

5 days ago | neilpatel.com | Neil Patel

Holding events can be a great way to promote your business and reach a wider audience. In fact, 78% of event organizers state that in-person events are their most lucrative marketing channel. But a big factor in your event’s success can boil down to event sponsorships. Getting other brands and organizations to sponsor your event can help boost your event’s budget and introduce your event to their audiences.
Manufacturing Marketing: Tactics to Try & Examples to Spark Ideas

1 week ago | neilpatel.com | Neil Patel

Wonder why manufacturers with inferior products and processes regularly outsell your company? I’ll let you in on a secret. It probably doesn’t have anything to do with your technology, your quality, or even your sales team. Instead, it’s a marketing issue. Potential buyers now research solutions independently long before they get on the phone with a sales representative. Which means you need to invest in marketing for your manufacturing business.
Build a Smarter Paid Media Strategy with Data

2 weeks ago | neilpatel.com | Neil Patel

If you’re relying on last year’s paid media plan as a blueprint for this year, you’re leaving growth on the table. Rising ad costs. Fragmented attention spans. Creators and influencers taking center stage. The media world is changing way too fast. What worked in 2024 won’t cut it for 2025. You need data to stay agile, make smarter decisions, and get the most out of every dollar. Let’s break down exactly how you can build a sharper, data-driven media strategy that’s built to perform.
Digital PR: What It Is + 10 Successful Examples

3 weeks ago | neilpatel.com | Neil Patel

Digital PR (or digital public relations) is a strategy focused on increasing awareness, visibility, and the reputation of your brand across digital channels. While the overall goal of this strategy remains similar to traditional PR, brands are able to take a much more targeted approach. Throughout this article, we’re going to introduce you to digital PR, cover some key benefits, and walk you through 10 successful digital PR tactics (complete with examples) that your brand can emulate.
How To Create PPC Campaigns For Real Estate Advertising

1 month ago | neilpatel.com | Neil Patel

Ever feel frustrated seeing Zillow or Realtor.com dominate search results, pushing your listings into oblivion? With roughly 5 million homes sold each year in the U.S., competition in real estate is fierce. Real estate PPC (pay-per-click) advertising puts the power back in your hands. It allows you to bypass crowded third-party sites and drive motivated buyers directly to your website, where you’re in full control of the experience. Setting up PPC campaigns doesn’t have to be complicated.
Automated Bidding Strategies

1 month ago | neilpatel.com | Neil Patel

Tired of manually adjusting PPC bids? One minute, you’re optimizing for conversions. The next, a competitor outbids you, throwing off your entire strategy. There’s a better way—automated bidding. AI-powered algorithms adjust bids in real time, helping you improve conversions, visibility, and ROAS without the guesswork. But here’s the thing—automated bidding isn’t a magic switch. Get it right, and it optimizes your budget and performance. Get it wrong, and you’ll overspend without results.
Google AI Mode: Search Just Got Smarter

1 month ago | neilpatel.com | Neil Patel

SEO folks are watching search change in real time, and I don’t want to sound dramatic, but it’s probably for good. Google’s new AI Mode is yet another step away from the glory days of traditional search. Let’s break down what it is, how it’s shifting the search experience, and what it could mean for your CTRs.Google’s AI Mode is a new feature in Search designed to give direct, well-reasoned answers to users’ questions.
How to Do a Competitive Audit: Process, Tools & Mistakes to Avoid

1 month ago | neilpatel.com | Neil Patel

Do you know what your competitors are up to right now? Because there’s a good chance they’re analyzing your business, looking for weak spots and planning their next move. I’ll show you exactly how to conduct a competitive audit (including tools to use and mistakes to avoid) so you can analyze top competitors and gain actionable insights that help you get or stay ahead. Do a competitive audit once a year. More often if you’re in a highly competitive industry.
Email Marketing Fundamentals: A Complete Guide

1 month ago | neilpatel.com | Neil Patel

Email marketing is one of the best and most profitable marketing channels out there. Email marketing revenue totaled $8.3 billion in 2023 and is expected to grow to $18.9 billion by 2028. It allows you to segment and personalize campaigns. It works with every stage of the customer journey. And it’s a trusted channel for building connections and developing relationships. Want a piece of the action?