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How To Create PPC Campaigns For Real Estate Advertising

1 week ago | neilpatel.com | Neil Patel

Ever feel frustrated seeing Zillow or Realtor.com dominate search results, pushing your listings into oblivion? With roughly 5 million homes sold each year in the U.S., competition in real estate is fierce. Real estate PPC (pay-per-click) advertising puts the power back in your hands. It allows you to bypass crowded third-party sites and drive motivated buyers directly to your website, where you’re in full control of the experience. Setting up PPC campaigns doesn’t have to be complicated.
Automated Bidding Strategies

2 weeks ago | neilpatel.com | Neil Patel

Tired of manually adjusting PPC bids? One minute, you’re optimizing for conversions. The next, a competitor outbids you, throwing off your entire strategy. There’s a better way—automated bidding. AI-powered algorithms adjust bids in real time, helping you improve conversions, visibility, and ROAS without the guesswork. But here’s the thing—automated bidding isn’t a magic switch. Get it right, and it optimizes your budget and performance. Get it wrong, and you’ll overspend without results.
Google AI Mode: Search Just Got Smarter

2 weeks ago | neilpatel.com | Neil Patel

SEO folks are watching search change in real time, and I don’t want to sound dramatic, but it’s probably for good. Google’s new AI Mode is yet another step away from the glory days of traditional search. Let’s break down what it is, how it’s shifting the search experience, and what it could mean for your CTRs.Google’s AI Mode is a new feature in Search designed to give direct, well-reasoned answers to users’ questions.
How to Do a Competitive Audit: Process, Tools & Mistakes to Avoid

2 weeks ago | neilpatel.com | Neil Patel

Do you know what your competitors are up to right now? Because there’s a good chance they’re analyzing your business, looking for weak spots and planning their next move. I’ll show you exactly how to conduct a competitive audit (including tools to use and mistakes to avoid) so you can analyze top competitors and gain actionable insights that help you get or stay ahead. Do a competitive audit once a year. More often if you’re in a highly competitive industry.
Email Marketing Fundamentals: A Complete Guide

2 weeks ago | neilpatel.com | Neil Patel

Email marketing is one of the best and most profitable marketing channels out there. Email marketing revenue totaled $8.3 billion in 2023 and is expected to grow to $18.9 billion by 2028. It allows you to segment and personalize campaigns. It works with every stage of the customer journey. And it’s a trusted channel for building connections and developing relationships. Want a piece of the action?
Universal Analytics: History, What Replaced It, and Status of Old Data

2 weeks ago | neilpatel.com | Neil Patel

Universal Analytics (UA) was the much-loved third iteration of Google Analytics. Google Analytics 4 (GA4) has now replaced it completely, but many people still have questions. Why was UA retired? Is it possible to access old UA data? Is it too late to switch to GA4? How does UA compare to GA4? If you’re struggling to navigate the retirement of UA, don’t worry. I’ve got plenty of answers. UA was the third major version of Google Analytics, and GA4 has now completely replaced it.
8+ Ecommerce Site Speed Tips & Tools

2 weeks ago | neilpatel.com | Neil Patel

If your ecommerce website is loading too slowly, you’re losing out on sales and revenue. It’s that simple. In fact, a whopping 70% of consumers agree that ecommerce site speed impacts their overall willingness to buy from a retailer. To make sure your potential customers don’t end up going over to competitor sites, let’s talk about what website speed means for your ecommerce business, how you can check your site speed, plus a few tips and tools to help improve it. Let’s dig in.
A Beginner's Guide to Pinterest Ads

2 weeks ago | neilpatel.com | Neil Patel

Pinterest isn’t just another social network—it’s a planning powerhouse. More than 553 million people use Pinterest monthly, and unlike Facebook or Instagram, Pinterest users are actively searching for inspiration, ready to make a purchase. In fact, nearly 80% of weekly Pinterest users discover new brands and products on the platform, and 85% have made a purchase based on Pins from brands. So why isn’t everyone advertising on Pinterest? Most marketers overlook Pinterest ads.
Improve Your Mobile Site Speed: 10 Top Tips (With Examples)

3 weeks ago | neilpatel.com | Neil Patel

Mobile internet traffic is nearly double that of desktop. That means it’s highly likely the majority of your site visitors are using a mobile device. If you want to improve user experience, rankings, and those all-important conversions, mobile site speed optimization is non-negotiable. Start with an audit on PageSpeed Insights and implement mobile diagnostics. Build a fully responsive mobile design and test it across different devices. Opt for VPS or cloud hosting with a fast provider.
15 Engagement Metrics to Track at Each Customer Journey Stage

3 weeks ago | neilpatel.com | Neil Patel

Are prospects even paying attention to your promotional content? Which ones are most likely to convert? And what makes your most loyal customers become advocates for your brand? To answer these questions and understand how your audience interacts with your brand, you have to look beyond vanity metrics. I’ll break down the engagement metrics you need to track at each stage of the customer journey — so you can build a successful brand and keep it on track toward sustainable growth.