On The Water

On The Water is a monthly magazine in the United States that focuses on fishing and boating, addressing both freshwater and saltwater subjects. Most of the content comes from freelance writers, who are often local anglers and charter-boat operators. The magazine is available in three different editions: one for New England, another for New York, and a third for New Jersey.

National

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#138365

United States

#30682

Sports/Fishing

#14

Traffic sources

Monthly visitors

Articles

The Fluke Coast Playbook

1 week ago | onthewater.com | Jimmy Fee

For anglers from Cape Cod to the Chesapeake, fluke fishing isn’t just a hobby or a way to fill the cooler—it’s a summer-long obsession. Aside from striped bass, few inshore species offer such a wide range of opportunities as the summer flounder. On any given day from June through September, keeper fluke can be found anywhere from muddy back-bay channels and shallow oceanfront sandbars to mid-range reefs, wrecks, and deep-water shoals.
The Surfcaster Personality Test

2 weeks ago | onthewater.com | Jimmy Fee

Ever wonder what kind of surfcaster you are? Wonder no more, because with the help of the editors at Teen Vogue, we crafted this state-of-the-art surfcaster personality test.Answer honestly, add up your points, and know exactly where you stand on the beach this season. Who would you most like to surf fish with?
Fishing Swim Shads for Striped Bass

3 weeks ago | onthewater.com | Matt Haeffner

Ah, swim shads. Is there a more practical, user-friendly fishing lure in the game? With their integrated weights, pre-rigged hooks, realistic profiles, and versatility from boat to beach, these soft-bodied swimbaits have built a reputation as proven fish producers since they hit the scene 25 years ago. It didn’t take long for them to become staples in the ever-growing quiver of lures used by striped bass fishermen.
Fish Beer Friday Review: Striper Season Ale

4 weeks ago | onthewater.com | Matt Haeffner

When the clock strikes 4 on Friday afternoon, there are two things on my mind: beer and striped bass. Thanks to Rising Tide Brewing Company and Oxbow Brewing Company, which are based in Portland, Maine, I can have both at once. The two breweries recently collaborated to make a tasty golden/blonde American ale called Striper Season, which is equal parts malty, refreshing and smooth.
Striper Migration Map – May 23, 2025 - On The Water

1 month ago | onthewater.com | Jimmy Fee

A nor’easter, the new moon, and big stripers spread out from New Jersey to Boston. There’s lots happening to get the stripers moving as we go into Memorial Day weekend. The Striper Cup has begun! Sign up today, and you’ll receive a Striper Cup box loaded with stickers, discount codes, a Rapala lure, VMC Hooks, and a fresh, new Columbia PFG shirt featuring an awesome original striper design.
The Bluefin Tuna Calendar

1 month ago | onthewater.com | Matt Haeffner

Over the course of a season, Northeast captains catch bluefin from the edge of the continental shelf 70-plus miles offshore to just off the beach, in clear view of surfcasters. They catch them by trolling, jigging, casting topwaters, and drifting live bait. By the time the last captain washes down the boat after his final trip of the year, nine months will have passed since the first captain broke the inlet on an initial exploratory trip of the season.
Sandy Beach Soft Plastics

1 month ago | onthewater.com | Jerry Audet

When it comes to plugs, I believe the versatile ones, the plugs that can do as many different things as possible, are the best. My reasons could fill up a book, but they actually come down to two essentials. First, if a plug is versatile, I don’t have to carry as much on each trip—I don’t need 10 lures if one will cover everything I may encounter. Having a plug that can go top to bottom, slow to fast, and passive to aggressive is an asset.
Circle Hooks for Eels

1 month ago | onthewater.com | Jimmy Fee

We’re five years into the mandatory circle hook regulations for striped bass, and some fishermen are still working out their favorites for certain baits. A natural bait commonly used for striped bass are live eels. They are readily available at tackle shops, easily transportable on boats or from shore, and are a favorite of big stripers wherever they swim.
Featured Lure: Squid Jigs

1 month ago | onthewater.com | Jimmy Fee

Squid jigging is an art form. If you doubt it, put yourself in the lineup at one of docks where calamari-crazed fishermen huddle in the droning hum of their generators and the alien-green gleam of their HydroGlow lights. Watch the regulars. They’ll be the ones intently staring at their rods, making precise upward sweeps, filling their buckets at a much faster pace than you.
Best Squid Run in Years in Southern New England

1 month ago | onthewater.com | Jimmy Fee

Anthony DeiCicchi and I were marveling at the number and variety of baitfish attracted to our light as we shone it over a mid-Cape dock. An hour before, we’d fired up the generator and aimed the light at the water and watched as more baitfish schooled beneath us with each passing minute. And then the squid showed. Dozens of them ghosted up from the bottom, and began darting into the light to snatch baitfish with their tentacles.