Optik Now

Optik and its associated publications are part of VuePoint IDS Inc. VuePoint IDS is a fully Canadian-owned private company that specializes in media and marketing services tailored to meet the informational needs of the eyewear and eye care sector. This includes professionals such as optometrists, opticians, ophthalmologists, and their support staff. VuePoint produces both print and digital content for eye care specialists under the brands Optik, Canadian Eye Care Business Review, and EyeCareUpdate.com, as well as Tmag Optical Trends aimed at eyewear consumers.

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Articles

The Trade Tariff Dance Begins Again

1 month ago | optiknow.ca | Jean-François Venne

By Jean-François VenneThis article was originally published in the January-February 2025 issue of Optik Magazine. Donald Trump has threatened to significantly increase trade tariffs on Chinese imports and impose a 25% surcharge at the border on Canadian products. This could have wide-reaching implications for North America’s optical industry.
Independent Innovators: The Driving Force in Eyewear

Jan 10, 2025 | optiknow.ca | Jean-François Venne

By Jean-François VenneIn a market dominated by a few colossal multinationals, independent eyewear creators have several advantages. Their agility, unmatched by larger competitors, grants them significant control over their brand image and autonomy. Giants like EssilorLuxottica, Safilo, and Kering Eyewear monopolize a vast portion of the optical and sunglasses market. These publicly traded companies pursue relentless growth, accountable to their shareholders every quarter.
Visionary Women: Leaders in Eyewear and Eye Care

Nov 29, 2024 | optiknow.ca | Shan Khan

by Shan Khan, ROIn this issue, Optik spotlights two more remarkable women shaping the future of eye care in our industry. Join us as we explore their professional and personal journeys, offering invaluable insights and advice. Kim Manias embarked upon her journey in eye care as a student optician in 1990 after which she managed independent eye care offices. In 2005, she transitioned to the corporate world.
Fall 2024 Eyewear Trends: The Ultimate Guide to Seasonal Chic

Nov 11, 2024 | optiknow.ca | Shan Khan

By Shan Khan, ROAs the leaves start to change and we cozy up for the fall season, it’s time to update your patients on the latest eyewear trends. This season, we’re seeing a delightful mix of classic styles and bold new looks for both men and women. Here’s your guide to the top fall 2024 optical frames and sunglasses trends for Fall 2024, featuring both major brands and independent designers. Retro Revival: Vintage-inspired eyewear is making a strong comeback.
Integrating Vision Therapy into Your Clinic

Jul 31, 2024 | optiknow.ca | Jenny Lee

By Dr. Jenny Lee, ODVision therapy is an exciting avenue for optometrists to expand their scope of practice and provide more resources to patients looking to improve their vision. However, it can be difficult to know where to begin and how to establish vision therapy in your clinic. Part of what makes building a vision therapy clinic from the ground up so daunting are the associated costs of the infrastructure required for vision therapy to happen.
Alcon Hosts Canadian Opticians at Texas HQ

Jul 5, 2024 | optiknow.ca | Shan Khan

Opticians’ Educational Trip Highlights Innovation and Hospitalityby Shan KhanIn the evolving field of eyecare, continuous learning is vital. I recently joined 18 Canadian opticians on an educational trip to Alcon’s headquarters in Fort Worth, Texas. Hosted by Alcon, the visit combined advanced learning and Texan hospitality. Upon arrival, we were warmly welcomed by Stacey Gavin, Director of Education and Professional Affaires, Priya Malik-Patel, Director of Marketing, and their team.
Tinted Lenses: From History to High Fashion

Apr 4, 2024 | optiknow.ca | Sarah Lett

By Sarah Bureau, ROTinted lenses are an integral aspect of Opticianry dating back centuries. The earliest examples are from Roman times when Emperor Nero used polished gemstones to watch gladiator matches. In the 12th century, Chinese magistrates wore tinted panes of glass during court proceedings to hide their expressions.
Flying High: Aviators and the Making of Modern Machismo

Mar 29, 2024 | optiknow.ca | Sarah Lett

By Sarah Bureau, ROIn the world of fashion, there are certain pieces which encapsulate a distinct aesthetic. A vibe that can take a basic expression into one which speaks volumes with the addition of specific accessories. There are few adornments that speak quite so loudly as the aviator. Donning a pair immediately imbues the wearer with an air of power, confidence, and rebellion.
Academy New Orleans: The New Grad Experience

Mar 28, 2024 | optiknow.ca | Jenny Lee |Sarah Lett

By Dr. Jenny Lee, ODThis year, the American Academy of Optometry (AAO) hosted its annual conference, Academy, in the heart of New Orleans, Louisiana.
The Art of the Frame: Unveiling GIGI STUDIOS' Fashion‑Forward Vision

Mar 22, 2024 | optiknow.ca | Mark Matthews |Sarah Lett

By Mark MatthewsGIGI STUDIOS is not just an eyewear brand; it’s a manifesto of individuality and creativity. With a 60-year family legacy, the brand combines artisanal wisdom with a youthful passion for innovation. At GIGI STUDIOS, eyewear is more than an accessory—it’s an extension of your unique style. Originally a family-run business, GIGI STUDIOS has successfully translated decades of experience and craftsmanship into contemporary eyewear designs.