OvertheCounter Magazine

OvertheCounter is a magazine published every two months, aimed at professional advisers in country retail and agricultural sectors. Its audience consists of AMTRA-certified Suitably Qualified Persons (SQPs), veterinary nurses, veterinary clinics, buyers, wholesalers, distributors, and marketing experts.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#9552660

United Kingdom

#659014

Articles

Jollyes: Could cats overtake dogs as the UK’s most popular pet?

1 week ago | overthecounter.news | Simon King

Jollyes said it is purr-fecting its offer to better serve the needs of UK cat lovers after a noticeable increase in cat-related purchases in its stores, suggesting the number of pet cats could exceed pet dogs for the first time. The pet chain has significantly expanded its cat ranges, updating its stores to offer 48% more cat lines after internal data showed feline food sales have been rising ahead of canine equivalents.
Half of vets notice an increase in pet obesity since the pandemic

1 week ago | overthecounter.news | Simon King

New research from pet food brand, Royal Canin, has revealed a knowledge gap in healthy pet weight management with just over a quarter (25%) of pet owners saying they lack understanding of what a healthy pet weight is.
Natures Menu to host five roadshows across the UK

1 week ago | overthecounter.news | Simon King

Natures Menu has announced that its Educational Roadshow will visit trade partners at five locations across the UK. Hosted at locations across the UK, each event will delve into Natures Menu’s exciting new products, point of sale and innovations for 2025. The brand will provide the opportunity for trade partners to ask questions, as well as offering an interactive mix feeding station previewing its 2025 product pipeline.
Family farming business wins King’s Award for International Trade

1 week ago | overthecounter.news | Simon King

A family-owned farming business from Somerset has been honoured with a King’s Award for Enterprise for International Trade. Based in Exmoor National Park, Shearwell Data was established in 1992 and is a leading global supplier of animal identification and livestock management systems. It provides a range of products and services designed to assist livestock farmers in managing their herds and flocks.
NADIS warns that blowfly levels are increasing in some areas

1 week ago | overthecounter.news | Simon King

The NADIS blowfly forecast suggests that weather conditions across some parts of the UK mean that local flocks may be at MEDIUM RISK of blowfly strike caused by female flies being active and laying eggs. Carcasses, dirty backends, foot rot lesions and open wounds are all attractive egg laying sites. Strike can develop very quickly, with the first maggots appearing within 12 hours of eggs being laid.
Wilsons expands its cold pressed range for puppies

1 week ago | overthecounter.news | Simon King

Wilsons has increased its offering for puppies with the launch of a 10kg Chicken & Salmon cold pressed puppy recipe. Specially tailored for pups aged two months and over, the gentle cold pressed recipe helps support developing immune systems and growing bones. Packed with high quality ingredients, vitamins and minerals, it also includes seaweed, turmeric and salmon oil – with EPA and DHA to aid growth and brain development.
Jollyes to support National Foundation for Retired Service Animals with fundraising week across 100-plus stores

2 weeks ago | overthecounter.news | Simon King

Next week Jollyes will take part in the first ‘National Service Animal Week’ to help raise money for the National Foundation for Retired Service Animals (NFRSA). The initiative marks the third birthday of the NFRSA on May 11. Founded by The Countess Bathurst, Jollyes partnered with the NFRSA late last year, introduced charity collection boxes across its 100-plus stores, with a commitment to match donations up to £20,000.
BVA calls for ban on farrowing crates for pigs

2 weeks ago | overthecounter.news | Simon King

The British Veterinary Association (BVA) is calling for a ban on the use of farrowing crates, which are widely used in commercial farming to restrict the movement of female pigs, before and for weeks after they have given birth, to protect the piglets from being crushed. The call comes as new statistics show that nearly three-quarters (73%) of vets are concerned about their negative impacts on animal welfare.
Welfare import report timing is good for industry, says NSA

2 weeks ago | overthecounter.news | Simon King

The National Sheep Association said a new report warning parliamentarians of the disparity between UK animal welfare and that of nations locked in free trade negotiations should be reassuring for sheep farmers fearing substandard imports. The NSA said it was pleased to attend the launch of the report titled ‘Closing the Welfare Gap: Why the UK Must Apply Its Animal Protection Standards to Imports’ yesterday (Tuesday, April 29).
Downland launches campaign to encourage farmers to carry out faecal worm egg counts before treating

2 weeks ago | overthecounter.news | Simon King

This spring, Downland is reminding farmers of the importance of carrying out faecal worm egg counts with the launch of its Faecal Egg Count Testing: Make it Count campaign. Every farm is unique, and so is the parasite challenge on each farm.