OvertheCounter Magazine

OvertheCounter is a magazine published every two months, aimed at professional advisers in country retail and agricultural sectors. Its audience consists of AMTRA-certified Suitably Qualified Persons (SQPs), veterinary nurses, veterinary clinics, buyers, wholesalers, distributors, and marketing experts.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#9552660

United Kingdom

#659014

Articles

NoBACZ Healthcare a new, waterproof and antibiotic-free gel barrier

1 week ago | overthecounter.news | Simon King

NoBACZ Healthcare has launched Ambugreen: a revolutionary, new, waterproof and antibiotic-free gel barrier for livestock. Ambugreen is features unique patented technology that provides both physical and microbial protection to prevent the passage of microbes, allowing for natural healing underneath. The long-lasting and durable gel barrier consists of a natural resin combined with zinc salts making it suitable for use on all livestock, including copper-sensitive sheep breeds.
New technical consultant joins Elanco Animal Health UK

1 week ago | overthecounter.news | Simon King

Elanco Animal Health UK has expanded its expert technical team with the appointment of vet Carolyn Hogan as a new technical consultant. Dr Hogan brings valuable veterinary expertise and extensive industry experience from previous technical roles in the animal health sector spanning over 20 years.
Research reveals new knowledge about treatment for PPID horses

1 week ago | overthecounter.news | Simon King

New research, published by the University of Melbourne in partnership with the SPILLERS brand, is enhancing knowledge about how best to manage horses and ponies with pituitary pars intermedia dysfunction (PPID), ultimately to help to reduce the risk of laminitis. The study shows that pergolide mesylate, the most common drug used to treat PPID, may reduce the amount of insulin produced in response to eating, in horses and ponies that have PPID together with ID.
Elanco unveils Advantage Chewable

1 week ago | overthecounter.news | Simon King

Elanco has launched Advantage Chewable, its new flea and tick treatment. The NFA-VPS product is available in five sizes, based on the dog’s weight, and Elanco said the meaty flavour of Advantage Chewable will ensure that owners are making sure their dogs stay flea and tick-free. Donna Tomlinson, Elanco’s shopper marketing manager, said Advantage Chewable for dogs starts working within four hours and keeps working for at least 30 days.
Sheep worrying by dogs – The ongoing threat to animal welfare and farmer livelihoods | OvertheCounter

1 week ago | overthecounter.news | Simon King

The National Sheep Association (NSA) said the ongoing failure of UK dog owners to recognise the threat their pet animals pose to farm livestock is leading to continued devastating attacks on sheep. This message comes as the sheep farming charity holds its annual sheep worrying by dogs awareness week and shares its latest results from its annual survey on the scale and impact of the issue.
Transition nutrition: The key to productivity

1 week ago | overthecounter.news | Simon King

Keeping cows in optimum condition before calving is absolutely critical to both cow and calf health – and new research has shown how important tailored nutrition is to this. Research by Purdue University in the US has shown a clear link between cow muscle mass during the dry period and calf birthweight, as well as subsequent higher milk yields. And the key to this is advancement in dairy nutrition, to optimise the rumen environment and precisely meet the animal’s needs.
Southwest Rescue Centres enjoy a Scottish treat

1 week ago | overthecounter.news | Simon King

Wilsons To The Rescues, the charity initiative set up by Scottish-based pet food maker Wilsons, has been hitting the road this month, dishing up its natural recipes to deserving dogs in Bristol. Bristol’s largest rescue centres, Holly Hedge Animal Sanctuary and the Bristol Animal Rescue Centre, which rehome around 650 dogs a year between them, welcomed deliveries of Wilsons natural cold pressed dry dog food and treats.
New digital platform set to transform poultry sector’s disease resilience

1 week ago | overthecounter.news | Simon King

Livetec Systems has launched Livestock Protect, a cutting-edge digital platform designed to help the poultry sector predict, prevent, and respond to disease threats with greater confidence and control. With avian influenza (AI) continuing to disrupt poultry operations across the UK, the launch of Livestock Protect comes at a critical time, says Julian Sparrey, group technical director and co-founder of Livetec.
Renewed boost to international interest in PATS

2 weeks ago | overthecounter.news | Simon King

Organisers of PATS 2025 said the three-day event is set to have a strong international presence, with a growing number of pet buyers and exhibitors from across the globe expected to attend. The Pet & Aquatics Trade Show takes place at its new home – Hall 1 of the NEC Birmingham – from Sunday, September 28, to Tuesday, September 30, with the exhibition showcasing new products from more than 400 brands.
NoBACZ Healthcare and VBMS launch new training course for SQPs

2 weeks ago | overthecounter.news | Simon King

NoBACZ Healthcare have partnered with Virtual Business Management Solutions (VBMS) to launch a comprehensive new training course for SQPs.The course is accredited by the AMTRA and the 20-minute course awards SQPs two CPD points, and further collaborations between VBMS & NoBACZ are in development.