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Welcome to The Playknox, your go-to source for the latest news on sports business, branding, and marketing from around the world, with a special emphasis on the Indian market.

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  • Feb 7, 2023 | playknox.com | João Cunha

    The Consulting & Strategy Club of IIM Lucknow is back with its annual strategy event “Strategist” in association with the Department of Sports, Uttar Pradesh and Uttar Pradesh Badminton Academy. They invite young professionals in this challenging case competition where sports meet strategic management.

  • Feb 6, 2023 | playknox.com | João Cunha

    Football Australia has formally commenced its process to create a National Second Tier Men’s competition currently earmarked to commence in March 2024. Football Australia has invited all interested parties wishing to participate in the yet to be named, National Second Tier, to respond to an Invitation for Expression of Interest (EOI).

  • Feb 3, 2023 | playknox.com | João Cunha

    Chelsea Football Club has announced a new multi-year agreement with FansMall which will see China’s largest sports trading card platform become the club’s Official Trading Card & Sports Collectibles Partner in the Greater China market. As part of this partnership, FansMall will create a collection of Chelsea-themed trading cards for Greater China and provide access to Chinese fans to exclusive Chelsea merchandise including signed memorabilia and match-worn shirts.

  • Feb 2, 2023 | playknox.com | João Cunha

    Wolverhampton Wanderers have agreed a new partnership with online travel agency Destinia. The partnership will see the Spanish company support the club through to the end of the 2022/23 season, providing Wolves fans with access to a variety of travel and tourism services at the best possible prices. Since 2001, Destinia have established a presence in more than 95 markets, offering amazing prices at over 1,000,000 hotels and 500 airlines throughout the world.

  • Feb 1, 2023 | playknox.com | João Cunha

    LiveScore, the global sports media business, and one of the world’s leading real-time sports updates and streaming service providers, has announced it has secured the exclusive rights to broadcast the FIFA Club World Cup free-to-air to fans in Ireland. Football fans in Ireland will be able to watch the tournament for free, delivered via the LiveScore app and website, in line with LiveScore’s unique free-to-air model for world football events.

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