Precision Farming Dealer

Offers in-depth articles, videos, and updates on the latest technologies specifically for precision farming professionals.

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Heavy Industry and Engineering/Agriculture

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Precision Farming Dealer's Best of the Web: May 14, 2025

2 days ago | precisionfarmingdealer.com | Noah Newman

Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry.
How CNH is Making Precision Technology Practical for More Farmers

3 days ago | precisionfarmingdealer.com | Noah Newman

Almost 4 years after CNH acquired Raven, the company remains focused on delivering practical, efficiency-enhancing technology to farmers, and they’re still just scratching the surface. “We haven’t fully realized the integration of the technology between what was historically CNH and what was historically Raven,” says John Preheim, head of precision and electronics product development for CNH. “Some of it has been introduced on sprayers.
Why I Left an Ag Equipment Manufacturer to Launch a Software Company

5 days ago | precisionfarmingdealer.com | Noah Newman

Chris Hunsaker grew up on an 8,000-acre sugarbeet and wheat farm in southern Idaho. After 18 years as CEO of Double L — a potato equipment manufacturing company — Hunsaker left the machinery industry when he grew frustrated with the way things were going. “We were doing the same thing over and over again, making everything bigger, dressing it up and expecting farmers to shell out hundreds of thousands of dollars to buy it.
[Technology Corner] How Autonomy in Ag Could Develop Faster Than Expected

1 week ago | precisionfarmingdealer.com | Noah Newman

Our team recently caught up with Chris Hunsaker at the FEMA Supply Summit and Showcase. He’s the co-founder of Acuitus Ag, a company providing software-related tools to OEMs and farmers. We asked him for his “crystal ball take” on what autonomy might look like 5 years from now in the ag industry.
FEMA Panel Discusses Technology-Driven Transformation in Agriculture

1 week ago | precisionfarmingdealer.com | Noah Newman

Mach CEO Colin Hurd and Acuitus Ag CEO Chris Hunsaker spearheaded the first-ever “Technology Track” at the Farm Equipment Manufacturers Association (FEMA) Supply Summit and Showcase last month in Fort Myers, Fla., with the goal being to educate FEMA members about new and emerging technologies that have a direct impact on their products and services. Industry leaders presented insights on AI, automation, the future of autonomy and more.
Precision Farming Dealer's Best of the Web: May 7, 2025

1 week ago | precisionfarmingdealer.com | Noah Newman

Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry.
S&T Researchers Developing AI System to Prevent Pests, Improve Crop Yield for Rural Farms

1 week ago | precisionfarmingdealer.com | Greg Edwards

When many computer scientists say they are researching methods to stop bugs, they are likely referring to computer glitches and other issues. When Dr. Sajal Das from Missouri S&T says this, he is talking about the crawly and flying creatures afflicting agriculture operations. Das, a Curators’ Distinguished Professor of computer science at Missouri S&T, was recently awarded a $1 million grant from the National Science Foundation (NSF) to develop an automated pest management system for rural farms.
3 Big Things to Consider Before Selling New Technology at Your Dealership

1 week ago | precisionfarmingdealer.com | Noah Newman

Exeter, Neb.-based Boeck Farm Outfitters made national headlines when it became the first dealer in the U.S. to sell and service Greeneye Technology. “It’s a smart spraying system with cameras on the boom that identify weeds so that it only sprays weeds,” says Cody Boeck, operations director for Boeck Farm Outfitters. “I like that Greeneye is brand agnostic — you can put it on different colored sprayers. And there are also no per-acre fees, which is a huge selling point to farmers.
Precision Farming Dealer's Best of the Web: April 30, 2025

2 weeks ago | precisionfarmingdealer.com | Noah Newman

Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry.
[Technology Corner] FEMA Presentation Provides Glimpse into Future of Farm Tech

3 weeks ago | precisionfarmingdealer.com | Noah Newman

Let’s head south to the Farm Equipment Manufacturers Association convention, which took place in Fort Myers, Fla. We caught up with Mach CEO Colin Hurd after his technology council presentation. He said one of his goals was to help companies incorporate more technology into their machinery because that’s where he sees the industry headed in the next 5 years. “I think we saw a glimpse into the future this morning. We saw a robot, but really what it was is a farm implement.